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Thread: Importance of Post Post Production

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    Veteran Member CHE's Avatar
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    Default Importance of Post Production

    I just want to run a small survey to see what people think about post production. How important is it for you as a professional architectural illustrator? Do you think that the use of post production is a common practice in our business? Are there any people providing their clients with final renderings straight out of the rendering package? Feel free to post examples (before and afters). I will really appreciate your insight into this matter.

    Thanks,
    Ernesto
    Last edited by CHE; March 24th, 2010 at 07:44 AM.

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    Senior Member BVI's Avatar
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    Default Re: Importance of Post Production

    Quote Originally Posted by CHE View Post
    I just want to run a small survey to see what people think about post production. How important is it for you as a professional architectural illustrator? Do you think that the use of post production is a common practice in our business? Are there any people providing their clients with final renderings straight out of the rendering package? Feel free to post examples (before and afters). I will really appreciate your insight into this matter.

    Thanks,
    Ernesto

    Hi Ernesto - We tend to try and get as much of the modelling done "in-camera" - which includes planting etc. It cuts down on the time to do changes etc. We don't render the sky in, and drop it in afterwards. People and other billboards are done in post and then the image is tweaked, colour corrected and then presented. We spend about 25% of the total time for a project in post (but not necessarily applying effects) just making sure the image is as prefect as possible.

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    Default Re: Importance of Post Post Production

    I would rather use less post, but my clients always seem to want more. To me the more post, or entourage there is, the "messier" the image is. Typically architectural photographers try to get people out of a scene, but architectural imaging clients seem to want crowds. It is also the "entourage" in an image that usually looks the least real, especially if overdone. I could also work a lot cheaper with less post.

    An example of minimal post; one person, one tree, small groundcover.
    http://www.ronlloyd.com/folio14a.htm
    Last edited by ronll; March 24th, 2010 at 08:46 AM.

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    Veteran Member erickdt's Avatar
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    Default Re: Importance of Post Post Production

    I think post is a crucial step towards taking an image to the next level. I don't do much Photoshopping in elements trying instead to accomplish as much as possible in terms of image content within the 3D package. I do however do extensive color and levels tweaking as well as adding procedural type effects (glows, noise, etc.). As much as I can, I try to automate the process by developing a series of actions that make these tweaks in a uniform manor from image to image.

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    Last edited by erickdt; March 24th, 2010 at 10:38 AM.

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    Senior Member CJI's Avatar
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    Default Re: Importance of Post Post Production

    I too try to make the base render work as hard as it can for me to limit the amount of unique work necessary in post so updates to multiple images is a little more straight forward. Saying that i agree with Erick that post work is a crucial step, and i think you will find that most do extensive colour work and some effects work also.

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    Veteran Member Tommy L's Avatar
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    Default Re: Importance of Post Post Production

    I use lots of post. DOF and Motion Blur are frequently too slow to render so are post processes, especially in animation. Not to mention the greater control post prod provides.
    Color balancing, levels/curves changes, people, skies, grass (in stills), NPR techniques, the list is huge. I think I do more in post, but it takes less time, does that make sense?
    My company website: www.INFXstudio.com
    My vimeo: https://vimeo.com/user2755358/videos

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    Moderator Crazy Homeless Guy's Avatar
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    Default Re: Importance of Post Post Production

    If you are not using post, then you are missing a vital step in the process.

    I agree with Arnold. 25-30 percent of the time should be in post. Not only are you adding elements that bring the image to life, and give special character, as well as color grading, but many things can be done faster in post.

    Even if you only do color grading adjustments in post, it is going to help.

    The part that slows you down is if the view changes, or if their are many views of the same space. This is why it is so important to have the views selected before you begin on a project. That way you can focus energy in both post, and 3d at the same time to get the best product int he end.

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    Senior Member anejo's Avatar
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    Default Re: Importance of Post Post Production

    Having a lot of time constraints with clients, post work has become a very important for me. And with the advances in PS, i've been able to spend even less time doing post work now and getting the product to the client sooner.

    Do I think "post production is a common practice in our business?" - Yes i would think it is.
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    Default Re: Importance of Post Post Production

    Quote Originally Posted by ron ll View Post
    I would rather use less post, but my clients always seem to want more. To me the more post, or entourage there is, the "messier" the image is. Typically architectural photographers try to get people out of a scene, but architectural imaging clients seem to want crowds. It is also the "entourage" in an image that usually looks the least real, especially if overdone. I could also work a lot cheaper with less post.

    An example of minimal post; one person, one tree, small groundcover.
    http://www.ronlloyd.com/folio14a.htm
    looks like the sample image could use more post, LOL. IMHO post is what separates the artist from the technician.

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    Default Re: Importance of Post Post Production

    Quote Originally Posted by carlotristan3d View Post
    IMHO post is what separates the artist from the technician.
    Then I guess all photographers are just technicians.

    IMHO, post is what covers up for bad artists.

    In hod rod circles they have a saying, "If it don't go, chrome it." And in my architecture days, a similar saying was, "If it's bad design, cover it with growies (landscape)".
    Last edited by ronll; March 24th, 2010 at 10:47 AM.

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