I imagine the max import process for Unity would be much the same as Blender's though (and you can try it just using the free version of unity). For example with Blender I'll just go in and move vertices or add objects etc, save, alt tab to Unity, it loads it the changes automatically, all done.
Your workflow might be slow regardless of game engine if you have to cleanup/UV map after bringing into Max each time, couldn't really comment much further.
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