heni30 Posted February 21, 2014 Share Posted February 21, 2014 (edited) These are the presentation renderings for the winning design for the Martin Luther King Jr. Washington D.C. Mies Van Der Rohe library renovation by Mecanoo / Martinez+Johnson Architecture who beat out 2 other finalists: The other presentation drawings were a weak attempt at Euro-cool and SketchUp Photoshop-ed to look like watercolor. Is 1950's retro the new thing? Have we come full circle? Should we uninstall max and vray and go try to find some rapiographs on Ebay? Edited February 23, 2014 by heni30 Link to comment Share on other sites More sharing options...
Tommy L Posted February 21, 2014 Share Posted February 21, 2014 I very much doubt this project will go the full distance without having photo-real and/or glory-shot renderings commissioned. In fact they may well have had some done already for a feasibility study. Link to comment Share on other sites More sharing options...
Scott Schroeder Posted February 21, 2014 Share Posted February 21, 2014 On the competition level, what's quicker? These hand sketches or a full blown super spectacular Peter Guthrie rendering? What method is more adaptable to the changes of competition renderings? What sells the form and shape of the structure better? Or can both a hand sketch and super pretty rendering sell the form of the structure. Down the road when the design is finalized, then you can go do the pretty picture rendering. At the initial stage, those types of renderings are often not needed and extremely time and cost ineffective. You have to disconnect magazine/print renderings and competition level renderings. Those are two distinct types of styles and workflows. Link to comment Share on other sites More sharing options...
heni30 Posted February 21, 2014 Author Share Posted February 21, 2014 (edited) In this case it WAS about the conceptual stage, which is what Vyonyx does extensively. Here's what one of the runner ups, patkau-ayers-saint-gross, submitted: If the firm had opted to go with a quick, cheap, cartoony style, Vyonyx would have been hurting, assuming hypothetically they were commissioned to do these. They need to clean off their lens; or fine tune the focus :-) Edited February 22, 2014 by heni30 Link to comment Share on other sites More sharing options...
Nic H Posted February 22, 2014 Share Posted February 22, 2014 whats it got to do with vyonyx? i like the first set of drawings they look good, simple and fresh to me, but the runner up images are absolutely horrific! student style dirge Link to comment Share on other sites More sharing options...
heni30 Posted February 22, 2014 Author Share Posted February 22, 2014 (edited) I didn't mean Vyonyx literally - they just represent the high end expensive super-rendering studios who charge 4k for a rendering. If that first style, which is a lot faster and cheaper to do, becomes popular, the Euro - cool studios will suffer financially. Judging from the tutorials on Vyonyx (like making a rendering from scratch in Photoshop), one of their guys could probably take one of the second set of renderings and Photoshop it into kick-ass quality in a couple of hours. Edited February 23, 2014 by heni30 Link to comment Share on other sites More sharing options...
Nic H Posted February 22, 2014 Share Posted February 22, 2014 I don't think those images would be *that* fast and cheap to do ? They would still cost in the realm of 2 - 3k USD i reckon if done by a studio - unless they were done in house by some bros with a penchant for 'The Nanny' (https://www.youtube.com/watch?v=W3unWr_b2Ew) titles... What are the Euro-Cool studios by the way? Link to comment Share on other sites More sharing options...
RyderSK Posted February 22, 2014 Share Posted February 22, 2014 What are the Euro-Cool studios by the way? The term was coined by CLOG magazine :- D But honestly, it kind of fits. It's american perspective so. Imho it fits Luxigon the best. For New Views, CLOG has compiled a collection of 60 digital images—some from the original issue, others solicited for the exhibition—which are projected into custom-designed frames on the gallery walls. These were narrowed into four stylistic categories: Developer Real, Critical Collage, Zoom!, and Euro Cool, with a different frame profile for each category. New Views: The Rendered Image in Architecture Mighty Luxigon I like the illustrations in first post too. (I like everything with Mies though) Link to comment Share on other sites More sharing options...
heni30 Posted February 22, 2014 Author Share Posted February 22, 2014 Euro-cool is a phrase coined in the article: "How we render:The changing image of Architecture" that was in that thread last week. I'm guessing it refers to studios like Mir, Luxigon, Vyonyx, etc. I worked for a Chinese guy in NYC and he had a great loose pen style. I'll bet he could trace a computer block-out for one of those renderings in 1 hour. But you're right, he would probably charge 2 - 3K. Link to comment Share on other sites More sharing options...
Nic H Posted February 22, 2014 Share Posted February 22, 2014 yes i have that book i didnt realise it had become a term for certain studios amercians LOVE to put labels on things though i agree. i suppose MIR is also 'EuroCool' ... Link to comment Share on other sites More sharing options...
RyderSK Posted February 22, 2014 Share Posted February 22, 2014 I worked for a Chinese guy in NYC and he had a great loose pen style. I'll bet he could trace a computer block-out for one of those renderings in 1 hour. But you're right, he would probably charge 2 - 3K. It's kind of moot point in how long it takes. Its artistic shortcut in the overall style had to be developed and the final compositions still had lot of thought put together regardless of time it takes to mechanically create. Hard to guess if it's commissioned or in-house. Could be both. Link to comment Share on other sites More sharing options...
heni30 Posted February 22, 2014 Author Share Posted February 22, 2014 You're right - they just look deceptively simple and easy to do. I like the nod to the Barcelona Pavilion with that same kind/color marble on the simple block form above. Link to comment Share on other sites More sharing options...
RyderSK Posted February 22, 2014 Share Posted February 22, 2014 I quite like the design. Except the ?moving? blindshades in the upper cube. It seems so...wrong, like sugercoating Mies's vision into contemporary office. I know that facade is popular now but it doesn't fit there imho. Link to comment Share on other sites More sharing options...
heni30 Posted February 22, 2014 Author Share Posted February 22, 2014 In his Seagram building the blinds can only be in one of three positions; open, halfway, or closed. Link to comment Share on other sites More sharing options...
notamondayfan Posted February 22, 2014 Share Posted February 22, 2014 I think a lot of people are over-looking the building it's self and the period in which it was built. To me the retro illustrations are more intriguing, interesting, and more relevant to the building that the other 3D renders. Perhaps this is why the architect won the job, because they have a good grasp of the history and philosophy of the building, and perhaps the owner feels more comfortable in awarding the job to an architect they trust to do the right thing. I think the lesson here is not to abandon your usual practices, but rather be open to different approaches. Dean Link to comment Share on other sites More sharing options...
marius e Posted February 22, 2014 Share Posted February 22, 2014 Might not have anything to do with the renderings...........renderings alone cannot win a job, need good architecture as well. Link to comment Share on other sites More sharing options...
heni30 Posted February 22, 2014 Author Share Posted February 22, 2014 It would be interesting to determine to what extent renderings do influence jury members. I think it will be less if they are knowledgeable about architecture. I think the greatest influence would be when the jury is on the fence and it could go either way. Crappy renderings would work against you no matter what. Here is the 3rd set of renderings: Link to comment Share on other sites More sharing options...
Nic H Posted February 23, 2014 Share Posted February 23, 2014 now those are unsightly! the economics and politics of building have far more sway in the outcome that any rendering ever will... Link to comment Share on other sites More sharing options...
RyderSK Posted February 23, 2014 Share Posted February 23, 2014 The first would win by design even if none of them had provided any sort of visuals at all. But now seeing the 2nd and 3rd,...the second is just low-quality and 3rd is quite ugly/kitsch [And that's considering I am not expressing my personal opinion on american "water color" stuff] Link to comment Share on other sites More sharing options...
harryhirsch Posted February 24, 2014 Share Posted February 24, 2014 ""It would be interesting to determine to what extent renderings do influence jury members. I think it will be less if they are knowledgeable about architecture."" When it comes to competitions the "Urban concept" matters first, the jury will check the sitepland and the physical model for that. I worked for a couple of years mainly on competitions in Europe and Asia...the idea/concept counts. But it depends on the competition itself, is it one with like 10 famous big Design firms where OMA and Hadid would compete? or is this a competition where they would invite 30 offices for normal projects like schools or hospitals? Is it a open comepiutiton with 80-300 entires? I talked to a jury member of a open competition , 200 entries, he said that they had not even 2 minutes to chekc the 3 A0 pages of each entry. The jury will discuss the urban concept , the building volume and building typolgy and arrangment of rooms first. Ecology, money, interior quality comes second. There are guidelines and rules for every competition and they state what matters to them jury, city, investors. I have been a comeptiton and a jury member told me that he "tries to look through the fancy rendering pictures to cathc the design idea". Some jury members (mostly peopel that work for the city or the investors) need a 3D Rendering to really understand the project, while the actual experts often check the elevations instead of a rendering to understand the actual proportions of the building. And in some places there is the tendency (I know that from Switzerland and Berlin lately) that architects may not provide "photorealistic immages or 3D renderings". The famous and successfull architecture offices in Middle Europe and China always use first class renderings (well, OMA being the exception) Link to comment Share on other sites More sharing options...
Jon Berntsen Posted February 28, 2014 Share Posted February 28, 2014 I have been a comeptiton and a jury member told me that he "tries to look through the fancy rendering pictures to cathc the design idea". "" ... while the actual experts often check the elevations instead of a rendering to understand the actual proportions of the building. ) This is something I agree 100 percent. Link to comment Share on other sites More sharing options...
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