Be stern and avoid project creep as much as possible.

If you want to be competitive, make sure you learn new things BEFORE everyone else does. See what the market is going to require before they know they need it ... and, if possible, provide that 'new thing' before everyone else. 10 years ago I had a conversation with my dad about how VR tech would change the world of Arch Viz. No one was providing that service, no one was even really thinking about how hitting a button on the wall of a virtual world could change the paint color on said wall. Now look ... it has gone even further than just a paint color. Point is ... like I said already ... be ahead of the game and don't be afraid to try new techniques and technology.