Hi Phill,
Its hard to guess why it doesn't work for you.
My suggestion is:
1. open a fresh scene with a HDRI in the environment map. (HDRI because it will be easier to see various reflections when the environment color is not solid)
2. place a teapot with chromatic material, place a checkers map in the reflection map. (you can press the "show standard map in viewport" button to see which part supposed to reflect and which are not.)
3. now you should understand how the reflection map is working...
4. open your scene and pick a chrome material with checkers map on the book, make sure nothing is wrong in your scene and the vray frame buffer renders the spec map...
5. if its all good you must work on your original book material...