Right, thanks for your posts.
Corey, the split, quad maintained sphere is a good and ill give it a go. My only concern with this route is the deformation that will certainly occur with the splines when projected towards the poles and extremities of the sphere as well as maintaining the 360 continuity.
Andy, your ref image looks perfect, how did you achieve this? Presumably not with maps as you have an apparently extruded form here. I am quite happy to create maps in photoshop but I don't have an a clue how to accurately set up a spherical map. I'll download your max file and take a look.
Scott, this nicely builds on the other two posts and ill check out this modifier and post some results.