I agree Cameron. It is hard to compare pricing without seeing examples. I offer rendering services that range greatly depending on the image type, quality level, complexity, and timeframe involved. I make sure that a client understands what they will receive for this price (beyond the end product… number of revisions included in price, number of check renderings, flexibility, included design services, etc.). Clients should know that some low-fee companies may not offer these and the client pays for each change/addition.
What I find frustrating, is the clients who call who are just collecting numbers from different artists. Artist X says $1200, Artist Y says $800, and Artist Z says $500. And they choose the lowest bidder. I’ve learned that when I have that type of client on the phone, they don’t want to view portfolio examples, they just want a number. I then have a choice. Do I lowball a number just to get the client to call me back (and then I explain what they get for that number) or do I give them an honest number knowing they won’t be calling back because they are looking for the cheapest price possible.
As for the other end. I really appreciate the clients who know what an expert can offer and take the time to judge me against my competition. Some people don’t care about price as much as quality and competence.