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Found 7 results

  1. The hidden cost of photorealism About this article Explore the unintended consequences of prioritizing photorealism in architectural visualization, and discover why focusing solely on realism can lead to creative stagnation and neglect of what truly matters in visual storytelling. Read this article to understand why nobody cares about your super duper photorealistic masterpiece. https://www.cgarchitect.com/features/articles/d928ed3c-the-hidden-cost-of-photorealism
  2. Furniture Design Evolution And The Way It Reflects On The Archviz Work About this article Exploration of current furniture trends and way they affect archviz. Engaging in playful contemplation and experimentation with the help of AI to imagine what could be. https://www.cgarchitect.com/features/articles/12a372aa-furniture-design-evolution-and-the-way-it-reflects-on-the-archviz-work
  3. How Render Atelier Helped Visualize Europe’s Largest Battery Factory In their latest blog post, Chaos spotlights the work of Render Atelier on TESVOLT's new gigafactory in Germany - set to become Europe’s largest battery production facility for commercial energy storage. https://www.cgarchitect.com/features/articles/03e4a746-how-render-atelier-helped-visualize-europe-s-largest-battery-factory
  4. Pricing Architectural Visualization Across Europe: Challenges and Strategies for Freelancers and Small Studios About this article Exploration the subject of Pricing and focus on European market specifics like language and currency. https://www.cgarchitect.com/features/articles/72a4b185-pricing-architectural-visualization-across-europe-challenges-and-strategies-for-freelancers-and-small-studios
  5. How luxury archviz became a cliché factory About this article Luxury real estate marketing is a joke. Same golden hour glow, same slow-motion curtains, same bored billionaire with a whiskey glass. Instead of selling exclusivity, archviz keeps churning out the same tired clichés, making expensive properties look like stock footage. This article tears apart the lazy storytelling, exposes why it keeps happening, and asks the uncomfortable question: do buyers even want this, or is the industry just stuck on autopilot? https://www.cgarchitect.com/features/articles/5c209889-how-luxury-archviz-became-a-cliche-factory
  6. In this video, we dive into DeepSeek, an innovative new platform that operates like ChatGPT but uses far fewer resources, causing a big impact on the AI industry—so much so that Nvidia’s stock dropped by over half a billion dollars. This breakthrough could lead to a future where AI becomes significantly cheaper and more accessible, potentially reshaping the way architectural visualization works.
  7. For architectural visualization artists, the home office is more than just a place to work—it’s a creative sanctuary where ideas take shape and projects come to life. Whether you’re crafting photorealistic renders, building immersive 3D environments, or perfecting VR walkthroughs, your workspace directly influences how you think, create, and perform. Read the full article: https://www.cgarchitect.com/features/articles/82ca0a36-designing-the-perfect-home-office-for-archviz-artists
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