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Visualization Firms


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I am doing M.S in architecture with concentration in Architectural Visualization. I am trying to understand the working of visualization firms and Architectural Firms with a viz department as part of my class project. I would highly appreciate your response to the following questions.

 

1. Do you work for an Architectural Firm or Visualization Firm? How old is the firm?

 

2. How many persons work in the Firm / or viz department for providing Digital Solutions? What is their background and qualifications?

 

3. How is the working of the studio? How is work divided amongst employees and accomplished? What are the specializations involved?

 

4. What are the stages in which Visualization is used?

 

5. What is the various software used?

 

6. What hardware is required?

 

7. What are the various outputs – images, animations etc? What is the format prints, CD etc?

 

8. How does technology affect/ relate with the process or services of Visualization?

 

9. What qualifications/ skills do you look for in hiring new staff?

 

10. What do you suggest to aspiring Architectural Visualizers.

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1. Do you work for an Architectural Firm or Visualization Firm? How old is the firm?

 

A: A design communitcation firm. We do everything from marketing and PR to design visualisation and interactive DVDs and websites.

 

 

2. How many persons work in the Firm / or viz department for providing Digital Solutions? What is their background and qualifications?

 

A: About 30 people across the 3 offices. Backgrounds range from interior designers, architects, graphic artists, web designers, visualization artists etc.

 

3. How is the working of the studio? How is work divided amongst employees and accomplished? What are the specializations involved?

 

A: We divide our company into teams of specialties and into project teams that each have one speciality. Each project is assigned to a team or divided amounst various people with the required skills.

 

4. What are the stages in which Visualization is used?

 

A: Not sure what you mean.

 

 

5. What is the various software used?

 

A: 3dsmax, vray, lightscape, photoshop, various other apps.

 

6. What hardware is required?

 

A: The faster and more the better

 

7. What are the various outputs – images, animations etc? What is the format prints, CD etc?

 

A: Still images, animations, realtime VR, DVD, CD, TV Commercials, websites, printed campaigns, presentation boards.

 

 

8. How does technology affect/ relate with the process or services of Visualization?

 

A: To stay competitive you need to stay abreast of the latest technologies, softwares, and techniques.

 

9. What qualifications/ skills do you look for in hiring new staff?

 

A: Talent, talent, talent, skill, motivation, quick to learn, love of their art, personality and willingness to work long hours.

 

10. What do you suggest to aspiring Architectural Visualizers/

 

A: Practice, practice, practice.

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