tip? retail background for rendered image

[thickly]

was hoping some of the talented people I see around here would have some advice for how to handle the situation I see often in my work. I need to do visualizations of shop-in-shops often (small shops within larger stores). I work in-house for a retailer and the background should by of our product - it is clothing and lots of it so I obviously don't want to have to model/render it. Often the larger store is not constructed yet so taking pictures is not always an option.

 

Is there a way you have of faking the background in there? Do you have any examples you might be able to show?

 

Any advice would be appreciated, right now most of my renders are floating in the middle of nowhere and as such are not truly representative of the true design intent.

 

Thanks,

SD

[Tonsgaard]

Obviously you can't compose a background out of nothing.

You could either photoshop images of shops and stuff in a collage kind of way or render some 3D stuff.

I've seen that evermotion has some shop models for sale that might help you.

Maybe do a simple 3d mockup of the surroundings, add a bit of the evermotion models and ps some people in there... should get you decent results...

[IC]

Can't you just take photos of similar shops? You could photoshop brand names etc.

[Adehus]

Is there a way you have of faking the background in there? Do you have any examples you might be able to show?

 

I do alot of work similar to what you're doing, esp. vendor shops in dept. stores. Generally, if we're presenting to the vendor (ie Claiborne vendor shop in a Macy's store) we tend to just show Claiborne's area alone- it reduces confusion of adjacent visual noise, and tends to focus attention on the matter at hand (the design of the vendor shop).

 

If it's being presented to Macys (in the above example) I wouldn't show a background unless it was the background of the actual store. It can get messy if you present your environment in someone elses store. Generally we talk about adjacencies, traffic flow, etc. only while looking at plans.