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3D Awards Animations Posted!


Jeff Mottle
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Can I ask How smooth and weta got in to this competition.

surly that is media and entertainment.

not pure architectural work.

 

I know you didn't have many to choose from but to be honest, i would never be able to compete against masive companies like that.

Even uniforms work took 3 months and 3 people.........

but at least they are in the arc viz business.

 

phil

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Smoothe are an arch viz company - that animation is for a housing development. They just chose to use a very cinematic techniques to sell it.

 

I have to say I really don't understand why Weta is in there though. Apart from the massively unfair disparity in budget, Arch viz is about communicating realworld architectural proposals rather than providing the backdrop to a big monkey;)

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I know smoothe are good and in the arc viz business.

But it is hardly the run of the mill arc viz aniamtion with robots dancin around and speakers shooting out buildings.

What exaclty were they selling........

It looks great.

phil

 

I think as long as they were answering an architectural brief, it is up to them how they interpret that and it is completely valid. I guess they were concentrating on making people look afresh at a building that's been a permanent fixture in the centre of Birmingham since the 1960s by giving it a personality.

 

Anyone from Smoothe care to comment?

 

And I would be interested to hear from Jeff why Weta is even in there.. I really don't think it is appropriate - they're from a different industry with an entirely different set of rules, objectives, and budgetary constraints - and I'm pretty sure it would be seen as a travesty if they won.

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And I would be interested to hear from Jeff why Weta is even in there.. I really don't think it is appropriate - they're from a different industry with an entirely different set of rules, objectives, and budgetary constraints - and I'm pretty sure it would be seen as a travesty if they won.

 

Well first I had litterally BEG people to submit to this year's awards and given the 70-80,000 unique visitors we receive each month, only about 50 people submitted and only about 23 of those made it through to the judging round. So, I'm not going to complain if a company like WETA wants to submit. Even if we had 6000 entries, I would still allow companies like WETA to submit as long as there is architecture.

 

The judges are not judging the the Monkey, the airplanes, the actors, just the architecture, so there is no reason that it can't be put up against companies like Uniform and Smoothe etc. Architecture is architecture and talent is talent in my opinion. I've see work done by individuals that easiliy rivals that is entire VFX production teams, and I've seen students who do better work than experienced and seasoned arch Viz studios. Why should we draw a line just becuase they are well known and have some money? Is every single movie you have seen that has VFX amazing? I've seen many arch viz companies produce work better than some movies I've seen. I just don't see how you could define a set of criteria that would be fair. Art is art, either you are good or you're not. You could argue that only those who have limited time and budget (as that is more common in the industry) can submit and not allow companies like Smoothe to submit becuase they had a large team of people working on it which is atypical to the norm in the indutry, but I don't see that as fair either. I think denying anyone the right to submit for any reason would only lead to a degredation of the competition. If we decide companies like Smoothe can't submit, then next year it might be people who had a budget over $30,000, or people who had more than 2 people. You see where I am goign with this.

 

Remember, the goal of this competition is to celebrate amazing arch viz and inspire everyone in the industry to aspire to a high level of achievment and to bring recognition to our industry. I don't think we would inspire anyone or do our industry any favors by reducing the criteria to robotic, and poorly executed walkthroughs.

 

Anyway, that's why in my personal opinion I think anyone should be allowed to submit. In year to come I might be able to break it down into VFX shots, real esate marketing, students etc, but unless people submit....

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I've already said my piece on WETA, but I'm curious why there's not at least a clip of the aerial NYC shot for their category? Did they not get the rights to give CGA a clip or is it just assumed that everyone here saw Kong?

 

Shaun

 

As I mentioned in my post above, I do not have permission to show the clip except at the awards.

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Media & Entertianment compared to ArchViz.... the Film type qualties & arts are what everyone in this industry strive for...it is the future of ArchViz and in many ways ArchViz is hyperfocused and driving many facets of the greater CG Media world. Bottom line it's all the same process. Awards and recognition really serve, as Jeff points out, as an inspiration for the greater community/s.

 

WDA

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The way I see it is there are obviously different levels of Arch Viz and the problem as I see it is right now there is no distinguishing between them. I would say that it's virtually imposable for small companies of only a few people to compete on the same level as large ones. The differences almost always come down to money, people and time which the large firms have at least two out of the three. It doesn’t seem fair to lump everyone together and have them compete against each other because the big guy is surely going to win every time.

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The way I see it is there are obviously different levels of Arch Viz and the problem as I see it is right now there is no distinguishing between them. I would say that it's virtually imposable for small companies of only a few people to compete on the same level as large ones. The differences almost always come down to money, people and time which the large firms have at least two out of the three. It doesn’t seem fair to lump everyone together and have them compete against each other because the big guy is surely going to win every time.

 

 

If I get 6000 animations submitted next year we can look at breaking it down into many categories if the entries warrant. If you want we can have best animation made with 2 people, 4 computers, 3dsmax, while wearing a red skirt, but until then 23 entries ain't gonna cut it, so it's all in the same barrel.

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Whatever, i still don´t understand why they don´t want to show their "video" to the public, even if it is from a movie, it is just because it comes from WETA ?. Just give us a reason, which i think we all can uderstand.

 

It's not that they don't, but all of the studios have long processes to get anything approved for publishing. For example, Peter Jackson himself had to sign off on the images that were submitted for the interview we did with Weta about Kong. I could get permission but SIGGRAPH is a really bad time of year to ask, as so much is being done for the show and those take priority. It takes weeks to get a permission.

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Well first I had litterally BEG people to submit to this year's awards and given the 70-80,000 unique visitors we receive each month, only about 50 people submitted and only about 23 of those made it through to the judging round. So, I'm not going to complain if a company like WETA wants to submit. Even if we had 6000 entries, I would still allow companies like WETA to submit as long as there is architecture...

...

 

Thanks for the response Jeff. Pretty well reasoned really and if I were in your shoes and one of the best effects houses in the world wanted to submit some work I'd be chuffed to bits and hardpressed to refuse them. However..

I still think on balance this competition should be limited to Arch Viz professionals (everyone from one man bands to the likes of Hayes Davidson, Neoscape etc..) Miniscule budgets, ridiculously tight deadlines, architectural designs that change right up to the last minute and the need to satisfy technically savvy and complete lay audiences simultaneously - these are all an integral part of what I do. Weta don't have these constraints - They have a completely different set. Apart from the fact that the end product for both industries is a visual image or animation, VFX and Arch Viz are completely different services which should therefore be judged as such.

 

Still I can see both sides (I hate it when that happens) and just hope that there are many more entries next year (WETA's pulling power could be the upside to their inclusion for me) and subcategories can be put in place as you mentioned above.

 

I'll get hold of a red dress just in case..;)

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Oh I don't know, Weta and the likes are under very similar constaints to us, it just they have the ability to say "Its gonna cost ya".

 

Think of it this way, would it be great if you produced something that was better than Weta's? That would be a big feather in your cap.

 

JHV

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  • 3 weeks later...
I think as long as they were answering an architectural brief, it is up to them how they interpret that and it is completely valid. I guess they were concentrating on making people look afresh at a building that's been a permanent fixture in the centre of Birmingham since the 1960s by giving it a personality.

 

Anyone from Smoothe care to comment?

 

errr. thats it in a nut shell. something a little different. Im not working there any more, but i worked on that. It was a chance to let some creativity out, and really show off the city and not focus too much on the development, as this is known by everyone anyways, its an established icon.

Also there was no brief, except for, "make it look cool".

There was an article being preped for it, but im not sure where it is now, as i have moved on.

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