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how did they do this !!!!!!!!!!!!!!!


selvaimages
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Some of Uniform's people spend time on this board so I am sure that they would be able to tell you any specific technique they used on parts of the movie.

 

I will take a crack at some more generalities based on the pipeline we use, (this one has more transformation than most of ours but the techniques still apply).

 

The first step when approaching a film like this is careful planning, I would bet that every one of those shots were storyboarded and a written description of each shot was created, and possibly shared with the client, for approval. Only after they know what the finish of each shot is do they assemble the models, lighting, etc. of the shot. Once they know how each shot ends and what the camera is doing do they begin to build the actual animation for transforming elements.

 

When transformations include things like panes of glass or many mullions with some randomness I am sure they are writing scripts, there is a guru of maxscript animation named Andy Murdock, who made the series "Lots Of Robots" with many scripted animations throughout. He has a few tutorials, but they are not for the faint of heart. Go to Autodesk's "thearea" website and look up "Boris the spider".

 

For the most part many of the transformations are probably hand keyframed, The key to creating a film like this is planning, careful pre-production and working out a strategy for each and every shot.

 

I will let the guys at Uniform know about this thread and they answer any specific questions.

 

as they say in the UK, Cheers!

 

-Nils

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Hi,

 

its pretty simple. All the animation was made with good old keyframing, and every object starts with a transparency of 0. Once it is the objects turn to take its part in the animation, the transparency is animated from 0 to 1 over 2 frames and with any given animation of the object. Hereby we create several different animations for etc, glass panels and stuff and put it all togehter to for a full animation that looks random but with a nice flow to it. Some scripts were used but mainly key frame animation was used.

 

For small obejcts like the coffee maker, we cut it up in several pieces and did the same thing as explained above. The object was then animated to a beat that we had picked out for the soundtrack.

 

Cheers...

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We worked 5 people on off on it, 2 of them directing the process of the animation and the pipeline of work there had to be done. 3 other worked on modelling, texturing, lighting and animationg the scenes that were required.

 

I took around 3 weeks to complete the project. Almost all shots were composited in Combustion and the film was put togehter in Premiere at the end.

 

Cheers... Lars

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Very nicely done. Well put together and animated. All flows really well..

 

I would be interested to hear how it was sexist thou..? It is selling a lifestyle. There is nothing, IMO, in that video that overtly exploits either sex, and to label it as "Besides being sexist.." I think is a little off the mark.

 

It is aimed at a certain market, and I think it delivers. Good work.

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We worked 5 people on off on it, 2 of them directing the process of the animation and the pipeline of work there had to be done. 3 other worked on modelling, texturing, lighting and animationg the scenes that were required.

 

I took around 3 weeks to complete the project. Almost all shots were composited in Combustion and the film was put togehter in Premiere at the end.

 

Cheers... Lars

 

3 weeks!! It's amazing. How about your renderfarm? I have no luck with Vrayrenderer for moving objects but your ok. heheh Would you plz to share some key-words for rendering :D

Thanks

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Hi every one,

 

Thanks for all of the interest that this piece is getting!

 

Also thanks Nils! :)

 

Lars has basically covered how the actual animation was done. You just animate in reverse from prebuilt models over one key frame for each object and "flip it"

 

Yes it was done in 3 weeks! mainly myself and Lars. It was about 2 weeks for all of the modelling, lighting, animation and 1 week for compositing, editing and fixes. I felt very rushed and we compromised a lot!

 

Most of the time Vray was not coping very well with rendering moving objects (not true of the new version however) so as always we cheated. I ended up Re-rendering elements in Mental Ray (lounger chair) a lot of the time there was no GI at all. just "full bright" passes with added reflections and refractions, specular etc and good trusty old AO.

 

we also decided to do none of it on Greenscreen and thought that a rotoscoping approach was going to be enough!

 

All of the DOF was done post in Fusion but mostly combustion. I will be at the http://eue.3dstudio.eu/ talking about our process and I think I may spend a little more time covering how we did elements of Origin!

 

I have just been in London filming out latest film and this one is going to be amazing! so I thought I would pop a picture of yesterdays fun here.

 

mescreen.jpg

 

 

davecam.jpg

 

__________________________________________________________

 

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Very nicely done. Well put together and animated. All flows really well..

 

I would be interested to hear how it was sexist thou..? It is selling a lifestyle. There is nothing, IMO, in that video that overtly exploits either sex, and to label it as "Besides being sexist.." I think is a little off the mark.

 

It is aimed at a certain market, and I think it delivers. Good work.

 

Spoken like a true male in their 30's. I could see up her dress almost.

 

Show that video to a few VP women I know and they would throw you out of the office.

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Spoken like a true male in their 30's. I could see up her dress almost.

 

Show that video to a few VP women I know and they would throw you out of the office.

 

OK.. I dont want to get hung up on this, and will post no more comment regarding this.. but this is the definition of sexist:

 

sexist - a man with a chauvinistic belief in the inferiority of women

 

To my mind, that video was in NO WAY showing that woman to be any way inferior. In fact, she appeared to be a very powerful woman, who seemed to be running the show somewhat.

 

Just because it was a touch sexy... doesnt make it sexist. Remember, there was also a guy in there wearing a bath robe......:D

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OK.. I dont want to get hung up on this, and will post no more comment regarding this.. but this is the definition of sexist:

 

sexist - a man with a chauvinistic belief in the inferiority of women

 

To my mind, that video was in NO WAY showing that woman to be any way inferior. In fact, she appeared to be a very powerful woman, who seemed to be running the show somewhat.

 

Just because it was a touch sexy... doesnt make it sexist. Remember, there was also a guy in there wearing a bath robe......:D

 

My last post as well, that is not the full definition:

 

Sexist Advertising

Issue One, October 2005

Sexist advertising -the definitive example that society is still laden with masculine values and that people accept sexist advertising as a legitimate form of commercial communication. Sexist advertising comes in all shapes and forms, such as reinforcing gender stereotypes and gender roles, using gratuitous female nudity or sex to sell unrelated products, and by marginalising women from advertising and its industry.

Sexist advertising and the sexualisation of women’s bodies emanates from both problems with the advertising industry and society. These problems stem from a wee institution called patriarchy. Our society has sexism so ingrained in it that advertising simply follows suit. Therefore, images that objectify and degrade women’s bodies are accepted as legitimate for advertising, under the guise of portraying a particular product (and therefore the consumer) as simply sexy, seductive and attractive to the opposite sex.

 

And:

the use of women’s sexuality and the use of gratuitous female nudity in advertisements have been labelled “porno chic” by a Paris media watchdog group, and even within the advertising industry in France it is accepted that “nudity is invariably an excuse for bankruptcy of ideas”. However, porno chic has been seen to represent economic optimism and liberation from confining societal (advertising) stereotypes. Advertisers argue they should be allowed to shock their audience, make their campaigns a bit raunchier and show that ultimately their brand is edgy and at the front of fashion and culture. They probably don’t even think about the consequences of using naked or semi naked female bodies in sexual or suggestive positions to advertise shoes (just look at the Overland shoes ads on their website), or jeans (Levi’s is pretty bad at doing this), or perfume, cosmetics or skincare products like tanning oil and soap. You can be certain advertising executives don’t wake up in the morning and say “I wonder how my advertising campaign for Brand X beer impacts womens’ body image or mens’ view of women?” But when they pick images of women that are sexual they do so because it is what has always been done, because our patriarchal society dictates that the advertising industry employs male values of beauty and attractiveness and male ways of communicating or portraying people.

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I have just been in London filming out latest film and this one is going to be amazing! so I thought I would pop a picture of yesterdays fun here.

 

davecam.jpg

 

__________________________________________________________

 

 

Hi Mike, looking forward to seeing the new film; Frank Zappa on a crane with a Steadicam, how can it be anything but amazing!!

 

Jim

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yes it is really sexist :-) this woman has to much power, most mens would be afraid of a girl with so much attraction and selfpower ...lol

 

anyway this movie is great

I think its easy to see where the budget went, and it wasnt on the models or their wardrobe :)

 

Very inspiring animation though.

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