JamesTaylor Posted November 7, 2007 Share Posted November 7, 2007 there is a link a couple of paragraphs into the article http://news.bbc.co.uk/sport1/hi/other_sports/olympics_2012/7081346.stm Link to comment Share on other sites More sharing options...
JamesTaylor Posted November 7, 2007 Author Share Posted November 7, 2007 sorry, should probably add this has nothing to do with me just thought it'd be of interest to people here! Link to comment Share on other sites More sharing options...
STRAT Posted November 7, 2007 Share Posted November 7, 2007 who did it? Link to comment Share on other sites More sharing options...
JamesTaylor Posted November 7, 2007 Author Share Posted November 7, 2007 i'm afraid i don't know, there isn't any titles / credits on the animation and it isn't mentioned in the article. The stadium however, is designed by HOK sports Link to comment Share on other sites More sharing options...
Brian Cassil Posted November 7, 2007 Share Posted November 7, 2007 This is clever, and well done (I think... the quality of the video is abysmal) but am I the only one who is getting a little tired of the "gimmicks" in a lot of the architectural animations done by large studios? I half expected a giant silver woman to come and trample the place. Link to comment Share on other sites More sharing options...
alfienoakes Posted November 7, 2007 Share Posted November 7, 2007 This is clever, and well done (I think... the quality of the video is abismal) but am I the only one who is getting a little tired of the "gimmicks" in a lot of the architectural animations done by large studios? I half expected a giant silver woman to come and trample the place. What you have to remember, is that this video is aimed at so many different audiences, not just people in the industry or people that may deal with these type of things on a weekly basis. Its a world marketing tool.. Britain really has to sell this idea to make it a success.. otherwise we will be left with another millennium dome. I know we already have the games, but its not just about that. There is a long way to go to get many people on side, and making the right investments at the right levels. It is over the top.. but it is such a massive project, and not just for this particular stadium, but for the whole scheme. Link to comment Share on other sites More sharing options...
STRAT Posted November 7, 2007 Share Posted November 7, 2007 the video compression is awfull, and they've use a lot of typical cheesey effects and the choice of sound track isn't to my choosing, but as Andy says, they're selling to the massive audiance and i think the package they've produced as most impressive. Link to comment Share on other sites More sharing options...
Jeff Mottle Posted November 7, 2007 Share Posted November 7, 2007 The "gimmicks" are not just something in Arch Viz, it's a reflection of what is being done in advertising world in general, which is where a lot of the concepts are being borrowed from. As the industry evolves and clients become more educated, market to larger worldwide audiences, and require something that stands out, I think we will continue to see arch viz mirror the advertising world. The flavor of the "gimmick" will change over time, just as it does in TV commercials, but I see no reason the general direction we are heading will change. Just like TV commercials some are better executed than others, but at the end of the day this type of commercial animation is all about marketing and almost nothing to do with the actual design. It's all about selling an idea and a feeling. my 2 cents. Link to comment Share on other sites More sharing options...
aaron-cds Posted November 7, 2007 Share Posted November 7, 2007 That was kind of boring. Link to comment Share on other sites More sharing options...
Tamir Posted November 7, 2007 Share Posted November 7, 2007 A much better quality version of this video can be found here: http://http://www.london2012.com/blog/2007/11/07/video-olympic-stadium-design.php And to top it all, it supports Firefox. Link to comment Share on other sites More sharing options...
Tamir Posted November 7, 2007 Share Posted November 7, 2007 My mistake here it is againhttp://www.london2012.com/blog/2007/11/07/video-olympic-stadium-design.php Link to comment Share on other sites More sharing options...
Matt Clementson Posted November 8, 2007 Share Posted November 8, 2007 I'm not struck by the design of the stadium itself - it's pretty generic, not as eye catching as the "bird's nest" that they're building for Beijing. Link to comment Share on other sites More sharing options...
aaron-cds Posted November 8, 2007 Share Posted November 8, 2007 They put twice as much thought into the stadium as they did the 2012 logo Link to comment Share on other sites More sharing options...
alfienoakes Posted November 8, 2007 Share Posted November 8, 2007 They put twice as much thought into the stadium as they did the 2012 logo Not difficult that, considering that logo was based on a painter who knocked over his paint pot and saw the mess on the floor..... bingo....! Link to comment Share on other sites More sharing options...
STRAT Posted November 8, 2007 Share Posted November 8, 2007 aye, and look at the logo, based on a most popular 80's saturday morning kids tv program..... Link to comment Share on other sites More sharing options...
alfienoakes Posted November 8, 2007 Share Posted November 8, 2007 Now what we need.. to really get everyone interested in the bid, is Chris "smug git" Tarrant and Lenny "should have given up comedy years ago" Henry... And gunge tank.... and custard pies.... Sorry.. I have gone slightly off topic. Damn.. how could I forget Spit the Dog..!! Link to comment Share on other sites More sharing options...
STRAT Posted November 8, 2007 Share Posted November 8, 2007 quility tv. what ever went wrong? Link to comment Share on other sites More sharing options...
alfienoakes Posted November 8, 2007 Share Posted November 8, 2007 I think we got old..sorry older.. "Dick and Dom in Da house" doesnt do it for me now.. Link to comment Share on other sites More sharing options...
Nils Norgren Posted November 8, 2007 Share Posted November 8, 2007 I thought that the Film was well done, my opinion may be skewed as I had a hand in the huge silver naked woman. I think that there are many ways to make architecture interesting to laypeople, it can all come down to what the audience is (or is perceived to be). We worked (years ago) on the NYC 2012 bid that lost to London, all the people that I know that live in Manhattan thought the Olympics were the worst idea for the island, I don't know the feelings of the people of London, but I would assume that the committee has an uphill battle to win over some critics. I think it is a good movie and I would love to know who did it, -Nils Link to comment Share on other sites More sharing options...
jkletzien Posted November 11, 2007 Share Posted November 11, 2007 I'm gonna back nils here, and I didn't have anything to do with the silver woman. Which was brilliant. The olympic video is well executed, though it didn't seem as inspired as some of the stuff we've seen from uniform, the neighborhood, smoothe or Hayes Davidson. Link to comment Share on other sites More sharing options...
guca Posted November 14, 2007 Share Posted November 14, 2007 I believe the film was made for smoothe, at least all the images had been done there. in my opinion we must take it from the point of view of the audience and somehow the most important part of the olympics is the opening so I think this film fit just right to show that "olympic spirit". my 2 cents. Gus Link to comment Share on other sites More sharing options...
Iain Denby Posted November 14, 2007 Share Posted November 14, 2007 aye, and look at the logo, based on a most popular 80's saturday morning kids tv program..... The best description of this logo I heard was that it looks like Lisa Simpson giving 'head' ! Link to comment Share on other sites More sharing options...
Brian Cassil Posted November 15, 2007 Share Posted November 15, 2007 I thought that the Film was well done, my opinion may be skewed as I had a hand in the huge silver naked woman. I think that there are many ways to make architecture interesting to laypeople, it can all come down to what the audience is (or is perceived to be). We worked (years ago) on the NYC 2012 bid that lost to London, all the people that I know that live in Manhattan thought the Olympics were the worst idea for the island, I don't know the feelings of the people of London, but I would assume that the committee has an uphill battle to win over some critics. I think it is a good movie and I would love to know who did it, -Nils I'm gonna back nils here, and I didn't have anything to do with the silver woman. Which was brilliant. The olympic video is well executed, though it didn't seem as inspired as some of the stuff we've seen from uniform, the neighborhood, smoothe or Hayes Davidson. Well, clearly I am the only one who feels this way. I certainly don't mean to berate anyones work, especially yours Nils. I've always enjoyed chatting you up at Siggraph and I do respect and appreciate the work you and your company do. It's just that this trend of attaching a 'vehicle' to carry the story through in an animation is starting to feel like compensation for poor architectural design which illustrators of course have nothing to do with. I definetly feel like that's the case with this animation. As I think back to the silver animation, I can't remeber what that building looks like either. I also don't remember much about the one with the flying records. Maybe that's OK. Perhaps in such cases it is most important that the viewer only remember something... anything, about what they saw, even if it's a giant silver woman, or dancing robots, or flying records, or whatever it may be. I will say that I do remember very well the architecture in Sean DeBoer's animation from the '05 AVC. Since I work in an architecture firm, my feelings on this may be significantly different than that of those working in Vis studios. We aren't responsible for selling to tenants (at least not directly) and the focus always must be on the design. An argument could be made that the design is about more than just the form and function of a building, and I get that, but sometimes I just would like to see the building without having to look at some half naked 20 somethings, ethnically ambiguous kids flying kites, or james bond wanna bees driving exotic cars who are supposed to be the epitome of modern living. So I guess if you ever need an overweight scruffy looking dude his in his mid 30's to act in front of a green screen for your next suburban tract house development animation, you know who to call. I'll even bring my kids and their xbox. Link to comment Share on other sites More sharing options...
Tommy L Posted November 16, 2007 Share Posted November 16, 2007 Brian, Im totally behind you on this one. When you look at the great stadia of the world, or even the half-great stadia, this aint one of them. I have mixed feelings though. Being from the North of England, I am pleased it looks like theyre not spending bajillions of pounds on marketing movies (ahem, no offense) and maybe the money for the stadium is going on making it functional and economical...... But hey! this is the olympics! Architects should do concepts for free, contractors should reduce their fees, animation houses should...do what they do on their razor thin margins, but really try hard....local people should come and plant trees, business men should donate secretaries, polititians should be quiet and do some real work, whatever....the point is the design should be something special like some of these: http://www.columbia.edu/cu/gsapp/BT/DOMES/TIMELN/tkyo_gym/tkyo-01.jpg http://academics.triton.edu/faculty/fheitzman/soldier%20field.jpg http://www.eye51.com/space/space-3.jpg http://upload.wikimedia.org/wikipedia/commons/7/74/Olympic_Stadium_of_Athens.jpg I dont think the stadium has a strong concept, so they didnt give the animation studio much to work with. Link to comment Share on other sites More sharing options...
Simon Moir Posted November 16, 2007 Share Posted November 16, 2007 It was made by Squint Opera. Check out their "Gardens by the Bay" animation. Link to comment Share on other sites More sharing options...
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