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Retail Proposal


Tommy Burns
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shure tommy.

 

it is all a matter of marketing and selling the idea. your visualization sells what it is ment to be sold and it is good enougth....

 

about realism...need to fix textures & ligthning.

 

like the idea of the people figures...

 

keep the good work :)

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I agree with Eric.

 

If you are going for realism you need to refine your textures and lighting.

 

Is there no glass on the windows? Some or more reflection would help the storefront.

 

It's gota real graphic feel. Maybe it can be pushed in that direction.

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Thanks for the replies guys.

 

I agree with your comments on the lighting and textures. There is a little

bit of reflection in the shopfront windows suppose there should have been more.

The main emphasis was on making the store stand out and all my efforts

went into the lighting inside.

 

quote Eric: "your visualization sells what it is ment to be sold and it is good enough"

Eric you hit the nail on the head here this was the whole idea and it worked

client was very happy.

 

 

Just wondering about what you would change

about the textures because I put a good bit of effort into the brickwork

(I know the mapping isn't right on the corner). After reading your comments

I think the GI was too much (bright textures) and I could have done with a different sun angle to bring out more shadows. Would like to know what you guys would have done with the textures, lighting.

 

Once again thanks

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Well the image needs more contrast.

Try placing the sun so that one side will be in light and the other in shade. That should definetaly make it more alive.

Decide if its day or night. If night time - the interiors should be somewhat brighter - but at daytime make it more dark inside as it would be in the real world. Constrast and the play of light. Test it at default materials and when happy proceed to mapping and texturing.

 

Good luck

 

Ps. tick shadows in the light panel cause i see none

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Hi Tommy,

 

I have a few comments and suggestions for this image. First of all, thank you for setting your camera at eye level. That's the most important first step in giving the viewer the sense that they are involved in the space you're illustrating.

 

The first thing that jumps out at me is that we are standing right in the middle of the road. To me, it's always a little disconcerting to feel like I'm in the way of traffic. Also, some of the people you've placed are also just standing casually on the road - not a typical thing for shoppers to do. Perhaps you could change your viewpoint to be on the sidewalk, or on the other side of the road to give a realistic shopper point of view.

 

The next thing I would decide, as pointed out earlier, is whether you are going realistic, or graphic with the style. Right now, the people are in stylistic contrast to the rest of the rendering. Personally, I don't like to use semi-transparent people - they look like ghosts. Then place people who look like they're shopping, holding store-branded bags and that are walking instead of just standing.

 

I don't think you need to decide whether it's day or night. You can combine elements of both to great visual effect if done correctly. A camera wouldn't be able to pick up both the bright sunlight and the interior lighting together, but the human eye can. And it helps sell the idea of it being an exciting retail environment if we can see what's going on inside. Often I choose to pick a dusk time of day, so I get a bright, colorful sky, long shadows, and interior and architectural lighting all at once.

 

I also agree with the previous poster who wanted to see more shadows. Pick a sun angle that creates shadow lines that lead the viewers eye into the composition. Perhaps even adding shadows from objects that are behind our point of view.

 

The last main suggestion I'd like to make is to use more plant life. Plants, trees, flowers and other greenery go a long way in softening a rendering. Even if the landscape plan doesn't call for trees, you can always use a bunch of potted plants scattered around to add warmth and color.

 

I hope this helps!

 

Kurt Struve

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Thanks guys for your feedback really helps.

 

A lot of the things recommended like real people and landscaping was out of my hands thats the way the architect wanted it. I'm sorry I didn't change the angle of the sun as horhe suggested (the shadows are there alright but the sun is in the wrong position) It was a big mistake suppose there was too much emphasis on the internal lighting. The idea by Kurt about the dusk shot would have been the way to go I think. Can't wait to get stuck into my next job I always feel like this after I finish one thats why I love doing it :)

 

Cheers

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Thanks guys for your feedback really helps.

 

A lot of the things recommended like real people and landscaping was out of my hands thats the way the architect wanted it. I'm sorry I didn't change the angle of the sun as horhe suggested (the shadows are there alright but the sun is in the wrong position) It was a big mistake suppose there was too much emphasis on the internal lighting. The idea by Kurt about the dusk shot would have been the way to go I think. Can't wait to get stuck into my next job I always feel like this after I finish one thats why I love doing it :)

 

Cheers

 

Good luck with your future work and post away when done :)

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