need help with vray scene

[violatervr]

hey everyone. I am fairly new to vray 1.5, and have been experimenting with it the last few weeks. I am currently working on a 3d animation project for a class that I am in, and need help with the lighting of my scene. I am trying to mimic the lighting as seen in these cell phone commercials here:

 

http://www.moving-picture.com/assets/commercials/bacardi%20sun/Sun_Rev_2_New_Grade_With_Legals.mov

 

If anyone has any tips, such as how to setup the scene within 3ds max, and vray render settings, I would really appreciate any help.