what about logos

[helenistikyay]

here are some logos that i produced

your suggestions are important for me

thanks

[SandmanNinja]

Ismail,

 

Thanks for your posts.

 

Without knowing the company names or what they do, it's hard to give a fair assessment of your logos.

 

In my mind, a logo incorporates and embodies the essense of the company. When I use to do websites, I would be asked to submit ideas for a new logo as well. I would then give the company a 2 page sheet that asked all sorts of questions about their company, their position on numerous things, the direction they are wanting to go, etc etc.

[helenistikyay]

Ismail,

 

Thanks for your posts too

and i ll pay attention your suggestion

[Claudio Branch]

The first one looks good, the second one I find really confusing, and the third one probably doesn't need the trucks.

 

The best logos communicate with the least amount of visual information.

 

Try removing some of the clutter around the last two and see if you can make them stronger.

 

Less is more...

[BrianKitts]

I have to agree with the whole less is more idea. (graphically speaking)

 

I think good logo design should only be 2D keep in mind it needs to read well on any surface or format. For instance the logo with the earth might look good on a black page, but what happens when you have to put that on a white letterhead, do you want that odd black box for your logo? In the first image, is the reflection a vital part of the logo? What happens when the logo needs to be put on a stock other than white.... will it have the same effect and read well if the logo is printed on blue paper?

 

Most importantly is to create logo's in a vector based format. It might be interesting to make your completed logo 3d for fun but that should not be the basis of the design. What happens when the company wants to print a banner of their logo for the side of an entire building? will you render their logo for 20 hours at an enormous size, and send them a 5 gig image file? Or.... . just send them a 5k pdf that because of it's vectored format can be printed a mile wide cleanly (with the right printer of course)

 

Personally I can't name any major corporation that has a 3D logo, and there are very few graphic design companies that preform 3D. I have a side rant I could go into about architects trying to do graphics and graphic artists thinking they can do architecture, sometimes a person can span both fields, but more often than not you need to recognize there's a learning curve for venturing into fields outside your trained area of interest.

 

Logo's are clean simple, easily recognizable, and memorable. The strongest image you have going is the third as mentioned though, lose the trucks.... and flatten it. The arrow circling the H is clean, one color (can be inverted depending on background) and is easily created in a vector format.

Edited July 5, 2008 by BrianKitts

[Crazy Homeless Guy]

I agree with everything that has been said about the art of logo design. It is not an easy task, and should not be thrown around lightly. Unfortunately some of the giants in business make poor choices even with the vast number of talented people they have on staff...

 

2 giants that have bad logos because they don't translate well to print mediums.

 

http://www.att.com

http://www.verizon.com

 

i am sure there are many more.