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audi a4 progress is beatiful


pipjor
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venables bell have been doing all the audi stuff of late in the US, including the godfather horsehead stuff. BBH did the 'slowest car we've ever built" stuff in europe. probably one of them as an ad agency. but i would say that it is lots of photography rather than CG, if that was what you mean. don't know what the production house was.

Edited by mattclinch
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Guest FlaviusC

wow.really impressive. I feel like an insect after seeing stuff like that...

 

and yes,the idea with that S Klasse was really clever.I never liked Mercedes anyway ...

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The interiors were definately 3d. It's nothing that Pure or Neoscape, or several other's couldn't do. I like the jab at Mercedes. That was clever.

 

you think? i dont deny that it isn't possible its 3D... if it is, it is the most seamless example to date, but for now i stand by that being a kind of photography time-lapse bullet-time cross (perhaps with some 3d enhancement - bushes?), and look forward to being proven wrong!

Edited by mattclinch
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my first reaction that lead me to believe it was faked was the brick deconstruction of the wall. On second look I agree about the fake foliage growth stands out as well. Those two elements scream CG to me. I can see it being a composite job of both real and CG stuff in AE.... similar to the some of the work that Squint Opera does.

Edited by BrianKitts
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I was surprised when they made the dog leave. People are very loving an attached to their pets, to suggest you should get rid of you dog as part of an upgrade is rather cold. Comical or not, merketing is sophisticated business and I bet this conversation came up in a board room.

 

...just noticed the dog ran out of the scene the second time, was just 'upgraded' to a dog that better fit with the aesthetic the first time. which i still find kind of an odd decision.

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Well, with enough people and time, the whole commercial could be cg. Why not? The interiors are cg, that's just obvious to me. It's not because they don't look real. They look great. Logistically, that sequence would be much easier to do in 3d than in real life with time-elapsed photography.

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I was originally thinking Microsoft Paint, but you may be on the right path there!

 

Actually, you're both right. I'm beta-testing the new MSPaint, and it's got a "matter-antimatter intermix chamber cross-phasing" button. It's right next to the "make art" button.

 

Little bit buggy, though.

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