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help on web page content for a beer company?


litleboy
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I'm making a proposal for a big beer company. They want a web page for young people (18-30) to have a good image on the community. Not to promote the beer directly but to do something good to the eyes of the community. (of course the final purpose is to advertise). Imagine if it was a car company, people will be able to send concept cars designs, but for a beer company wont be like designing bottles or drinks.. ect... do you have an idea to involve the community to participate on this page?

 

I know you all are very creative :)

 

thks people.

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well that's the idea. BTW its a Mexican company and the page is for Mexican market. So 18 is the legal age.

 

Lately the Media has punish the beer company with articles and publications. so they are trying to give a fresh look.

 

One of the ideas I came up is to reward people called "designated drivers", the Mexican gov is helping to implement those public programs, so My idea is to give then like free drinks (no alcohol) thru the web page.

 

,indeed because I agree with you I post to get some inputs. its not easy to give a nice look to something that causes so much problems.

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difficult topic for a website. are you talking of online interaction, or off-line interaction?

 

the best interactive marketing site (on a difficult topic) I have ever seen is the phillips shaver site called 'shave every where'

 

http://www.shaveeverywhere.com/

 

maybe something similar can be done to explain what designated driving is, or how the beer is brewed, ect.

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put a floating washtub filled with ICE and COLD BEER in The middle of a HOT TUB with all kinds of cool Chiquitas and a few Seniores around The edges.

 

well The possibilities are endless....

 

'Otra Fria por favor, manos arribas, Muchachos!'

 

what exactly does 'Ondalay'? mean

 

just some idle random ideas

one late addition, ok 4 words

 

**

 

unbreakable beer bottle maracas (see below)

Edited by vizwhiz
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something like send us a picture of you (boobs)and we willl send you a souvenir,,, LOL

 

there was a company (dont remember wich one). people where sending videos of them selfs taking of their clothes and for each vote on the video the company will donate something to charity

Edited by litleboy
spell
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