Marketing for Dummies

[MesaPrs]

Hi Everybody,

 

I'm just getting started trying to do freelance Architectural Visualization, and was having a bit of a hard time finding clients. I've scoured this site and found a ton of valuable information about setting yourself up to do this, but I'm doing something wrong, as I haven't been able to get to the point of closing a sale with anyone.

I've made about a billion cold sales calls, sent out flyers to those who seem interested, gone to Aia meetings, followed up and really, nothing. I live in a major urban area, and I've determined at this point that either:

 

1. My work really sucks.

2. I'm calling the wrong people.

 

Hoping that my work couldn't be that bad, would Architects, Design Groups and Realtors generally be the right type of client to approach? Anybody generally prequalify certain types of these groups?

 

I know this takes persistance but the results I've gotten so far are telling me I need to do something differently.

 

Thank you so much for any help,

 

John

[cleblanc]

John,

 

Sorry to hear about the difficulty. It would help to see some of your work... possibly even the flyer you have been sending out.

 

It could really be a lot of things unrelated to what you are doing. The market in your area could be in a slump right now.

 

There may also simply be an overabundance of renderers in your area. I lived in Mountain View for a while and I must say I am jealous of you. That is a great place to be. If you can't find work there, you may end up having to look for it elsewhere. There are probably still some smaller firms in towns outside of the bay area who haven't already found a renderer they are happy with. Do not only approach larger or more prominent firms. Smaller firms hire renderer too, and are sometimes more enjoyable to work with as well.

 

Chris

[landrvr1]

meh.

 

Just saw the other thread.

 

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