Crazy Homeless Guy Posted September 5, 2008 Share Posted September 5, 2008 Does anyone know if 7th Art does their own renderings, or if they outsource the rendering aspects of their projects...?? The image attached is the one that caught my eye. Link to comment Share on other sites More sharing options...
EddieLeon Posted September 5, 2008 Share Posted September 5, 2008 I think they do it all in-house through their studio called Swim. But, keep in mind that 7th Art is an agency. So it's possible that on some projects they might have done the advertising and not the 3d. But, as far as I know they did all the 3d for the Trump Dubai project. The video is actually pretty cool... Link to comment Share on other sites More sharing options...
Crazy Homeless Guy Posted September 6, 2008 Author Share Posted September 6, 2008 Thanks. Link to comment Share on other sites More sharing options...
EddieLeon Posted September 6, 2008 Share Posted September 6, 2008 By the way, I don't know if you were inferring it, but that rendering does not look like it was created by an artist from New York City. I'm surprised they would put it on their website if they are positioning themselves as a high-end boutique studio... Link to comment Share on other sites More sharing options...
ronll Posted September 8, 2008 Share Posted September 8, 2008 That image has a strange sense of perspective to me. I can't get past the impression that it is a city sitting in the middle of a colliseum-like bowl. Maybe just an optical illusion that my mind isn't inverting properly. Link to comment Share on other sites More sharing options...
RobNJ73 Posted September 8, 2008 Share Posted September 8, 2008 I get the same impression... but maybe it's just at the very end of one of those Palm Islands. That irons out the perspective a little for me. Link to comment Share on other sites More sharing options...
Crazy Homeless Guy Posted September 8, 2008 Author Share Posted September 8, 2008 I get the same impression... but maybe it's just at the very end of one of those Palm Islands. That irons out the perspective a little for me. correct. Link to comment Share on other sites More sharing options...
Nic H Posted September 8, 2008 Share Posted September 8, 2008 very schmaltzy marketing video Link to comment Share on other sites More sharing options...
EddieLeon Posted September 8, 2008 Share Posted September 8, 2008 very schmaltzy marketing video Schmaltzy? I have not heard that word used in Miami. So, I looked it up in Wikipedia: Schmaltz or schmalz is rendered pig, chicken, or goose fat used for frying or as a spread on bread, especially in German and Polish cuisine. The brown fatty residue left in the pan after frying bacon is schmalz (although the melted fat that is usually referred to as schmalz has a whitish color). Lol...I guess the word I use is Cheesy. In which case, I agree... Link to comment Share on other sites More sharing options...
Tommy L Posted September 8, 2008 Share Posted September 8, 2008 I dont like that rendering at all. Link to comment Share on other sites More sharing options...
Koper Posted September 8, 2008 Share Posted September 8, 2008 I get a feeling that the image is two seperate parts, where the bg part was just dropped in and photoshop transformed(distorted) to fit, but it doesn't. its more a cgtalk (matt painting) image than a cgarchitect (dare i say proper) image. me to don't like:mad: Link to comment Share on other sites More sharing options...
Crazy Homeless Guy Posted September 8, 2008 Author Share Posted September 8, 2008 I get a feeling that the image is two seperate parts, where the bg part was just dropped in and photoshop transformed(distorted) to fit, but it doesn't. its more a cgtalk (matt painting) image than a cgarchitect (dare i say proper) image. me to don't like:mad: looking at the site from a different angle will help explain the illusion of the bad perspective. which, it may still be 2 images, but there is a possibility it is one image. Link to comment Share on other sites More sharing options...
olitech Posted October 27, 2008 Share Posted October 27, 2008 Here's a super late answer to this thread: -This rendering shows the ONE village center in the heart of Palm Jumeirah (the cluster of condos right before the Fronds) -This was not created by 7thArt (i'm surprised to see it on their site also) -The perspective is correct. It is 1 model with an extremely wide focus, hence the heavy distortion -It was originally a daylight shot, heavily photoshopped to create a non-photoreal illustration-the feeling was meant to be more painterly than CG -The photoshop artist went nuts on the post for this image, essentially flattening all the subtle reflections, tonal values and 'realism' of the original rendering.... =[ Link to comment Share on other sites More sharing options...
olitech Posted October 27, 2008 Share Posted October 27, 2008 BTW, Sorry for such a lame first post!! Serves me right for trolling all these years! Link to comment Share on other sites More sharing options...
Nic H Posted October 27, 2008 Share Posted October 27, 2008 its more a cgtalk (matt painting) image than a cgarchitect (dare i say proper) image. this is the problem with arch vis imo! Link to comment Share on other sites More sharing options...
Horhe Posted October 27, 2008 Share Posted October 27, 2008 (edited) The 'palm branches' or 'palm leaves' at the back at first sight look like shelves (in the first post - first image). Edited October 27, 2008 by Horhe Link to comment Share on other sites More sharing options...
Horhe Posted October 27, 2008 Share Posted October 27, 2008 this is the problem with arch vis imo! I agree. Some imagery in the CG vis arch industry seems a bit too 'stiff'. Adding elements of matte pushes the renderings further. Most important not to get carried away with certain effects... now where was that lens flare filter... Link to comment Share on other sites More sharing options...
vladin Posted October 28, 2008 Share Posted October 28, 2008 The main problem for me is the lack of depth in the image. There should be a better separtion between foreground and background; obviously, cold-warm colours/gamma separation is not quite enough to portray the idea of depth. A few tricks that might help improve the image: The image is almost there, it just needs a tiny bit more "post-processing"! 1. Values perspective. The blacks in the background should not be as black/dark as the blacks in foreground. The contrast/difference between dark and light values dimineshes with the distant from the viewer/camera. 2. Aerial perspective. The image would benefit from a bit of haze or maybe fading into darkness? 3. Depth of field. Z-depth blurring the background and the resulting bokeh-effect would reduce the level fo detail in the background which is jumping out too much at the moment. 4. Reducing the level of detail in the background (if it is a 3D scene-get rid of the those doorhandles!) could further help fool the eye. Link to comment Share on other sites More sharing options...
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