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Advertising / marketing ....


selos69
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Hey Jeramiah,

 

Yeah, I found out about blurb.com from this website and I think for a limited run of portfolio books, it's a great idea.

 

I was thinking of printing a dozen or three of my new portfolio (currently under construction), with interiors and exteriors of residential and commercial properties and sending them to some big companies in some capital cities. I'd had to keep a few for myself and for 'emergencies' (i.e. last minute meeting with new and important potential client).

 

We've sent out our presentations in the beginning of our business. It failed miserably. Why? Because we hadn't established relationships and (especially) Centers of Influence (COI). Unless someone has a good reason (i.e. they get referral fees, you send them clients, you help them with their projects in a special way, etc.) to show your book, they'll either file it or throw it away.

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