Any Point of Purchase Designers?

[guppy]

I recently moved from Architectural visualization to Point of purchase and would like to find out if anyone else here works in the POP industry?

 

I find the lighting and rendering of a small object in detail more difficult then a house or interior.

I mostly use Vray and Max.

Is there rendering and lighting software that animators in the POP industry prefer?

I tried tutorials on how to setup a studio scene, but am not getting super realistic renders.

How do I create a studio scene that I can just drop the model in and render with decent results(obviously tweaking will be needed as every model is different)- but I need to create a scene that renders fairly quick to use as a platform for every project as time is a huge factor.

 

Any advise would be appreciated.Thanks!

[erickdt]

I do tradeshow exhibit design which requires the sorts of setups you'd probably want to use. I use the VRay plane in pretty much every rendering I do. I then setup the background color to be the same as that of the VRay plane where it's not being affected by my lighting (towards the edges). This provides a perfectly sterile enviroment to render in in order to make your design the focus of the image rather than an exotic background. I usually choose between either a matte white VRay plane or a black, slightly reflective one, depending on the nature of the design that I'm rendering. One word about the VRay plane: I'd suggest you turn down the "recieves GI" in the VRay rollout for that object. Otherwise it will become blown out very quickly with your lighting.

 

After that, I have a pretty basic lighting setup: A VRay light over the entirity of the booth and then standard spot lights with VRay shadows to "punch up" individual booth elements. Also, I use the VRay physical camera as I find it makes it very easy to adjust the overall brightness/darkness of the image utilizing its exposure settings (F-Number/Shutter Speed, etc.).

[PAWUK]

Also work in the exhibition design field (which means I get to multi task alot).

 

Unlike Erick I prefer to render without a back ground, it saves on render time especially if you have to do a flyround. And if your clients are anything like ours they will expext an almost instant change to be done and sent over.

 

Once the individual renders have been done we pull them into a standard back ground sheet in photoshop and do any tweeks needed.

 

Programme wise I use auto cad to build the model (can then go back and use the same 3d file to do the working drawings). Bring it into Max and render using vray lights . Ive started using a dome light with a Hdri map with the odd fill light instead of lots of plane lights , again I find it quicker to get the designs out.

[erickdt]

I don't find that using the VRay plane increases render time at all. At this point I have, what I feel, is a pretty good VRay rendering workflow. Materials and render settings have been optimized so there are very few renders that take longer than 5 minutes for full print resolution. It might not be the most photo-realistic rendering style but it is a very descriptive/informational one. See attached:

[PAWUK]

Not saying your way is wrong just giving billy a different option, by the way nice work . Could only post one sheet set an old one the only one I have on my laptop , this one was done using mostley vray plane lights with the odd standard light with vray shadow, also cranked up the vray light material

Edited June 20, 2009 by PAWUK