Sunday edition

[archkre]

Howdy partners!

What is your opinion on the Real Estate sections

of most newspapers Sunday editions?

You can see impressive Hi-rise condos starting in the $500K,

great complex with beautiful facilities,etc.

But they never even mention the Architects who designed those beauties...

Not even mention if there is any perspective,we will never know who is the author!

Where are the Institutions that supposedly should be backing the Architects/Illustrators up?

[illyrianeye]

Well those are probably buildings by developers, who are really the "architects" at this age. They are the ones who controll aesthetics and design. All architects do is get the drawings done and approved.

 

this is the way i see it

 

Clients influence the developer, who wants it done the cheapest way and be able to sell his units. The architect has lost his titles as the "master builder".

[Sawyer]

Originally posted by Beni:

The architect has lost his titles as the "master builder".

Amen to that brother: "the master builder is dead long live the master builder"!! ibsen (sort of)

[mbr]

I agree with Beni. Most of the developers I've worked with work that way. All they need the architect for is to put the sketched drawins into acad and sign them. No design, no thought.

It's all about money.

[Sawyer]

I will give a reply to your actual question.

 

Real estate suppliments are really only good for picking up high end brokers. In real estate that is all you will most likely want to go with. And I mean really high end - look at companies whose average listing is well above $500,000. At least where I am half a mill is not that steep. Remember you need to be marketing to someone who can pay 1-2K minumum for a rendering. Realtors wont want to cut up on their 2-3%. Also typicaly (from the realtors I have talked with) the architect pays for the rendering. But the potential is there if their is a spec home or a design build. All in all it never hurts to talk with the high-end movers in your area they may be good for leads and usually they do the oooh and ahhhs that are kind of nice.

 

As for crediting our work - we are in sales. You never see the marketing company that does any of your favorite beer ads credited during the super bowl. Just the way it goes.

[John Dollus]

Originally posted by Sawyer:

As for crediting our work - we are in sales. You never see the marketing company that does any of your favorite beer ads credited during the super bowl. Just the way it goes.

Excellent analogy Sawyer. While we may view it as art, most only see it as marketing fluff and the work is credited accordingly.

What is bothersome is when you see your work published and the caption "rendering provided by architect" appears on it.

[bigcahunak]

This is only the architects fault. Renderes, Painters, Photographers or any other artist usually sign on his actual work. Most architects I know don't. I know one architect who has his signature made into a piece of stone, and he always place it on the building during the construction. I'm sure there are others who do similar signing.

Some architects prefer not to be tied to a building from different reasons...

[illyrianeye]

I agree with Beni. Most of the developers I've worked with work that way. All they need the architect for is to put the sketched drawins into acad and sign them. No design, no thought.

It's all about money.

Exactly right. In one of my old firms i worked for, we had to do a highrise project for a developer, who was tight on time and budget.

 

We did it in ONE NITE. There was no thought and design put into it, besides the typical units. Is that something thats typical? or are we cheating ourselvs