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is there a market need for site plan and elevation rendering?


eagle
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Hi: Do you guys know if there is a market need for these types of illustrations. I think most of the clients of 3d renderings are developers, but architectual firms may need more elevations, floor plan and site plan renderings. Haven't seen many companies specialized in these field. or maybe most architectual firms just made those illustrations by themselves or maybe 2d specialists are occupying this field. I have done some works using coreldraw and photoshop. wondering if I could sell these kind of service. I want to make these illustration more watercolor like. any comments are appreciated.

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nice renderings, but i doubt you'd make a profitable business out of it. specially in the UK anyway. most peeps want 3d work.

 

Any architect worth his salt does this type of imagery as per normal these days. the only value you can realistically add is helping him out of a hole if he has a big workload to complete for a dead line.

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Hi: Do you guys know if there is a market need for these types of illustrations..

As the others have said, I do not see that work being a profitable business IN ITSELF, but as an added service to regular renderings, yes, I see it. One of my regular clients does from time to time hire renderers to do elevations (more than plans), and while I usually try to avoid the work myself, the results can be quite nice. Typically, when they buy these, they are paintings. But on a recent job, the one I posted yesterday in another thread, I had done three elevations as part of the work. This was, in fact, a very profitable thing since I have a model for the other views. So that is how I see it--rendered elevations as a byproduct of renderings, not alone. Here is the project:

 

http://www.acmedigital.com/PentE/index.html

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thank you guys for your information. Hi ernest, your works are really great. Actually I myself are working on these digital watercolor hybrid type of illustration, I'm not a watercolor painter at all, so the watercolor entourage really make me frustrated. The trees, cars and people in your renderings seem to be real painted ones, aren't they? your renderings really cought the true characteristic of water color rendering. would you please give me some comment on my works , actually the 2 pcs of watercolor effects are not finished. the entourage really kills me. Thank you.

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Actually I myself are working on these digital watercolor hybrid type of illustration, I'm not a watercolor painter at all, so the watercolor entourage really make me frustrated... the entourage really kills me.

Entourage really kills everybody. It's hard. In the example I showed, the trees and people are flat images, the cars are 3D in the scene. The trees are X trees in the model (two polygons, an X in plan) and the figures just dropped in in Photoshop.

 

I like your attempts, especially the image on the right. You could help it out by adding some noise, or random variations to the luminosity. A lot of what is done in watercolor rendering is reduction, simplification. That is hard to do with such detailed 3D models, but if you can get a good balance between a necessary level of detail and an overall sense of simplistic treatment to larger masses or areas of the picture, you are on the right track. Adding linework also helps, but only to the point of imitating what people do when they paint. Technically, digital does not NEED lines, yet viewers are used to seeing them.

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hi: neil, those watercolor effects were done in photoshop. a lot of retouching works, and some painting to emphasize the gradient. I think watercolor rendering has a different lightness distribution from photo realistic renderings, just focus on that point and aim at rebalancing the lightness.

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Thanks for the fast reply,

 

well now my next question is what did you model the perspectives with?

sorry to hit you with so many questions.

 

-neill

 

I use viz 4 to build the model. It's more convenient and flexible than autocd.

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Hi Eagle:

 

I just want to give my point of view, I do agree with everybody that has given their point, that a lot of this type of work is done in-house. I work for a firm were we work on concept from the 2D point, (like the one's you posted at the begining of your post. All of our clients, are big, developing from small 70 to 200 homes to 2000 to 5000 homes, hotels and timeshare's(resorts) and all of them start by presenting a concept, and trying to sell it.

 

So there is space to work on these types of graphics. I live in Florida, close to Disney, and their is a lot of property which is being develop.

 

We are a small firm, and sometimes we get to sell some 3D, but the main work here in in developing concept for our clients, so they can make a lot of money. From here architects take over.

 

Very nice work, I will show it to the owner's of the firm I work. You never know.

 

(Sorry for my error's on my english)

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thank rafael for your reply. I myself used to an architect, I know during design phase these 2d renderings are needed. I'm wondering if I would want to sell this kind of service, because the elevation renderings almost takes as much time as making a 3d rendering, one drawback is I have to manually draw the shadow shape myself. and I can only make it looks right but won't be accurate. But the site plan renderings take much less time to render. I drew the second one for about 4-5 hours. Could you give me some advice on how much an architectual firm would like to pay for such an elevation or site plan rendering? Thank you

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Hey, Your work is very very nice. I have to say that this is what I do for 50% of my new job. I take the CAD elevations/plans and create colored renderings that developers can take and sell to the city, the bankers and to the public. The other 50% of my time is 3Dmodeling.

 

Ernest (the Master) is correct, you could sell this, but only as an additional service, not as a full time thing because architects do do this.... though.... not as well as you do. Time is the enemy and I bet those plans and elevations took some time to do. May I ask how long they took? I’m guessing at 15-20 hours each. Am I near?

 

Also, it’s a big catch 22. It does take time to create the plans and elevations and render them, but in my architecture office that really is the first step. A model would take about the same amount of time but, the plans and elevations are required by the city, so they must be done anyway. Not much of what I do is a 3D rendering right out of the gate.

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I do a bit of simular work & I keep it off my web page and don't show it. I think what I do looks good and it looks a hell of a lot better than what I see from some architects office but I don't think I could charge enough for it to make it worth while.

The work I do is filling cad elevation/site plans in photoshop. It takes about 6-8 hours per job & I would much rather do 3d.

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If I already have the cad file and don't need to draw anything. rendering an elevation took almost a day to finish (8-10hours). I render those in coreldraw, it's precise at drawing shapes and array. drawing shadow shapes took a lot of time. The finished rendering is a vector file and can be printed at any size and any specified scale without sacrificing the quality. The site plan took less time, maybe aroud 5 hours to render. I do all the rendering in photoshop, there is no need to draw shapes, just use magic wand to selet areas.

Compared with 3d rendering, the elevation rendering really took too long. I'm wondering how much would a client like to pay for an elevation? 500?400?300? or less.

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hi

first off nice work

second plans and elevations as a business plan...................doubt it but as another tool in the box yes indeed

many clients including architects are so suprised to see visuals whether photoreal or styled in ortho view that once i offer them out they always come back for more and it's nice to be paid to have your computer switched on and working

with architect clients they really get off on it whether it's adding punch to presentation or as i sometimes end up doing which is designing the builsing for them faster than they could draw it which is nice for the competion work when you're on a bonus if you win

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