How should recreate the LED light effects as in this video? (still not animated)

[danb4026]

I have to creat a rendering with pod like buildings that have the same lighting as shown on the Louis Vuitton building in Las Vegas. Would it be best create a map or to actually model a perforated pattern in the metal and have light showing thru to simulate the LED designs?

 

By the way, I am using max and vray.

 

The video of the effect is:

 

 

[nickroz]

I would make an opacity map for the pixels and apply it to a vraylight material. It's important to do a map since the pixels aren't ON or OFF - there's varying degrees of fade to each, so you could use the different shades of grey to make that effect of motion. I would also apply a glow in post and try to achieve a motion blur for the glow in the direction of the moving graphics.