Brouchre Design

[manepalli]

Hi,

 

I am beginner in Photoshop.

I have a Four page brouchre to be designed for Sale of a residential complex.

 

I would be greatfull if you can give me suggestions, on how to design the brouche.

Links related to Design templates and Copywrting will be of great help .....free websites please ...ha..ha

 

Thanks in Advance.

________________

Manepalli

[Eric]

First off, I'd suggest you work at a MINIMUM of 225 pixels per inch (ppi) resolution. 300 would be even better.

 

Pick up a bunch of magazines at your local bookstore with a bunch of advertisements. Get all the ideas you can from them for type and layout design. Swing by your local tourism office and grab as many of their brochures as you like for more ideas! Even the best artists draw inspiration from other artists.

 

Use multiple layers in photoshop rather than compressing down to just a few layers as you go. Rather than adjusting levels and colors and stuff permanently, use adjustment layers linked to the layer you want to affect. If your version of photoshop allows you to group layers, take advantage of that. It makes life much easier since you can close folders you're not working with and you can find the ones you want to edit much faster.

 

Unless multiple fonts are part of your design, try to stick with two or maybe 3 different fonts.

 

If you're trying to sell a product, as you are, you might want to keep your design simple, rather than wild and full of little design elements. Remember, you're selling a product, and you don't want to detract from that product with a bunch of focus being on your design elements.

 

Most importantly, AVOID "Photoshop" layer effects like Bevel and Emboss and the other obvious "beginner" effects, unless you can combine them with other effects to enhance the overall design. For what you're doing, I'd suggest maybe some subtle/soft drop shadows applied to the text over your background image.

 

Play around, but remember, you're selling a product. Keep it clean and simple, and you should be fine.

 

Of course, show us the results along the way as well!! We'll give you more pointers.

[manepalli]

Thank you, Eric.

I will definitely follow your suggestions.

 

Can u suggest me on CopyWriting.

My Product is "Residential Complex".

Looking for Interesting content..so that I can tailor it to my needs..

 

____________

Manepalli

[Eric]

To be honest, I really don't know anything about copyrights. In our field, we probably all need to be at least a little more aware of the laws. I just did a google search and found this website.

 

http://www.whatiscopyright.org/

 

Perhaps we might want to consider adding something like this somewhere on this site? Or at least some good links to copyright pages.

[Bhanu]

Hi

 

Generally to print in offset better to use Corel Draw , Pagemaker or Illustrator kind of vector based text software.

You can use 300 ppi image or graphics as suggested by Eric, they can be created in photoshop.

For copywriting you need to make a story board based on you building type, location , Architect's concept and builder's direction of selling the venture.

As it is a building brochure more focus can be for visuals.....

[mbr]

First, got to http://www.newstoday.com ,that's where the graphic/web gang hangs and you'll get better answers. Try searching there, too, as these questions have been asked a thousand times.

 

The Graphic Design Standards (or something like that - I can look tonight) is the best resource. It covers everything from fees to copyrights to contracts.

 

DON"T rely on a 'template'. If you don't want to design it, or don't have the experience, then learn! I'd suggest browsing through the graphics books at Barnes or Borders, buying magazines, finding online portfolios, etc.

 

Good luck.

[manepalli]

Eric,

I was asking about "copywriting"/ Content writing...for the brouchre.

Any way thanks for the link..

________________________

Manepalli

[Eric]

Ah. I guess it's all in the translation.

 

I suppose you ought to go to your local book store and pick up some books on grammar or something for the text for your brochure.

 

After you write it, don't assume you are finished. Pass the text off to someone else for review, and then give it to a few more people. Don't trust yourself to be 100% grammatically correct. We all assume we're perfect, and when we review our own work, we tend to be biased in our critique. We miss stuff that others might not miss in a review of our work.

 

Even after all those people have reviewed it, review it again, word for word. Read it backwards, upside down, in a mirror, whatever it takes to make 110% sure you have no errors.

 

Where I used to work, we mass produced CDs of our product. Our artist designed the graphic to have printed on the face of the CD. EVERYONE in the company reviewed the graphic and text on the face of the CD. Misspelled the word "Demonstration". It was spelled "Demonstation". Needless to say, we hade plenty of coasters for our desks, and decorations for the Christmas tree in the lobby. 1000's of CDs.

 

There are probably some errors in this reply! I doubt it though, I'm a perfect typer!