Do renderings for 2 different clients vying for the same project?

[heni30]

Would you do renderings for 2 (or more) different clients competing for the same project - especially now that everything is looking so much the same with Vray?

 

If you present both designs in the best possible light, doesn't their success in winning the project depend on the merits of their designs mostly?

 

Of course you would keep all information confidential.

 

I think in the heyday of manual renderings there were very different individual styles that could be influential in swaying the selection process. But now with the photorealistic style of vray, presentation is starting to be more generic and objective which is fairer. The fairest process would be where the same renderer would illustrate, say, 4 competing designs because the render STYLE would not come into play as far as making one option look more attractive than another.

 

Does a design studio have an unfair advantage because they can afford to pay more money for a slicker rendering style?

Edited August 25, 2012 by heni30

[Arnold Sher]

We have done this numerous times as our clients inevatably bid against one another. The way we approach it is that we inform parties concerned so they know and if they are having conflict of interest concerns it is up to them to go somewhere else. We obviuosly keep their confidential and from there on,let the best man/woman win. As long we've been upfront, we've never had any issues.

[Scott Schroeder]

I don't think there is an advantage over classic hand rendered images and slick Vray renders. A lot of the time, the old method triggers a memory of the past. Like eating a dish that reminds you of Grandma's kitchen. Hand drawn images, with the right artist, are always going to be faster than computer generated imagery. With one tiny little difference, changes to the design. Changes are easy in the computer but a pain in the ass for the hand drawing.

 

It is a lot of the design of the building, but it is also the emotion that the overall image evokes that wins the bid. Both types, hand drawn and computer generated, can produce great feeling images and both can produce sterile bland images. It's not the software or the technique used. As always, it boils down to the artist or team behind the images.

[Justin Hunt]

I agree with Arnold, as long as you are up front and do stick with the confidentiality it should be OK, maybe offer a NDA in the contract.

 

jhv