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SD-DD Project


Devin Johnston
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There's a building project that I've been asked to give a quote on, my client needs to provide his client with proposal by the end of this week on this design build project. The want me to give them a quote to include in their proposal, they want at least 3 renderings and an animation of both the interior and exterior of a 100.000 sq. ft. lab. The catch is that they want me to work with the architect to come up with a conceptual design which means it could go on for a while. I don't want to give them a hard number since I have no idea how long I'll be spending on this and I've been burned before in similar situations. I'm looking for advice on how you would approach this and price it given that you know almost nothing about the project or how long it will take.

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I would propose hourly rates on the design phase and then flat fees for the renders and animation after the design phase is complete. There's just too many variables to give a solid number on initial design. Is it going to take 2-3 passes or 123? This is entirely up to the architect and whether they are very 'design-ey'. Protect yourself from being taken for a ride.

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I'd go with the hourly quote as well. Or give them a hard line flat fee for the design and any extra iterations will be billed at an hourly rate. I would make sure you have an ironclad clause in your contract about that. Most architects I've worked with are very wishy-washy when it comes to the design phase so expect several rounds of back and forth.

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Hey Devin, I just got out of a similar situation with an architecture firm 2 weeks ago and I think you are right on with the flat fees for deliverables and hourly for SD/DD work. Just be careful of the deadlines. On the project I worked on they kept making changes to the design right up to the deadline which left me with little time to work out site details, entourage, coloring, etc. despite my repeated nagging that they needed to end all design changes so I could get them a finished product. I ended up working 3 days straight with only about 4 hours sleep total to get the final images done. On the flip side of that, I include language in the contract that stipulated that they would have to pay for overtime. They were fine with that.

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