Tommy L Posted June 1, 2013 Share Posted June 1, 2013 Make it pop more. Yeah, it just needs more pop, make it more pop. More pop please. Really make it pop some, huh? It just needs to pop a little more. Why do people like the word pop so much? Is it laziness? I think it betrays a shallow vocabulary, but it may just be an ignorance of the language of imaging? I notice its spreading like a rash and it needs to stop asap. Did I just say ASAP? grr Link to comment Share on other sites More sharing options...
heni30 Posted June 1, 2013 Share Posted June 1, 2013 (edited) Hey Tommy, Actually I happen to be the master of pop out of necessity. Here's something I finished last week. The "no pop" has only ONE big vray plan light the size of the space shining down just above the ceiling. GI override is set to 1.0 white. All other lighting effects (pop) were done in Photoshop using feathered oval copies of floor lightened with Levels; feathered ovals of white in Overlay mode scattered about; and dodging . It took me about 20 minutes to do this one. The clients I work with do not require accurate lighting - they require "pop". There is really no time to do all the lights correctly and render and tweak, render and tweak, ad infinitum; especially when doing changes. I remember seeing a book on pencil rendering where the guy did a sketch of a barn, a silo, and a wagon together. Just by manipulating the values he put the visual emphasis on each different element in 3 different versions and they were all "correct". In PS lighting you have complete control of where visual interest happens, Actually a straight accurately lighted space is kinda sterile and boring. You can't beat this technique in terms of time and profit. Edited June 1, 2013 by heni30 Link to comment Share on other sites More sharing options...
notamondayfan Posted June 1, 2013 Share Posted June 1, 2013 When a client comes to you and says "it needs to pop more", you as the illustrator need to ask questions and try to figure out what they want. Sometimes it's easy to forget how technical our industry is, so to someone who has no knowledge of CG, 3D or anything similar, they might not be able to say what they want to. It's isn't the client's fault, but it will be your own fault if you as the illustrator can't communicate and understand your client. Dean Link to comment Share on other sites More sharing options...
Tommy L Posted June 1, 2013 Author Share Posted June 1, 2013 When a client comes to you and says "it needs to pop more", you as the illustrator need to ask questions and try to figure out what they want. Sometimes it's easy to forget how technical our industry is, so to someone who has no knowledge of CG, 3D or anything similar, they might not be able to say what they want to. It's isn't the client's fault, but it will be your own fault if you as the illustrator can't communicate and understand your client. Dean This is true. What ticks me off is when I hear it from art directors. These are people who earn a living 'directing art'. Link to comment Share on other sites More sharing options...
heni30 Posted June 1, 2013 Share Posted June 1, 2013 When a client comes to you and says "it needs to pop more", you as the illustrator need to ask questions and try to figure out what they want. Sometimes it's easy to forget how technical our industry is, so to someone who has no knowledge of CG, 3D or anything similar, they might not be able to say what they want to. It's isn't the client's fault, but it will be your own fault if you as the illustrator can't communicate and understand your client. Dean I think most clients cannot describe/communicate the pop that they want but they can recognize it when they see it; which is why its a problem. I think you can go in stages - add more highlights, contrast, glows, etc. Then you can ask if they want more and keep going incrementally until they have what they want. Pop, really is nothing more than more contrast of color and value to make things "pop" out more. Look at images from the cutting edges guys like vyonyx and mir and see what they do to achieve pop in a CONTROLLED articulated way. You can't just crank the contrast up - you need a plan of action that works artistically. Link to comment Share on other sites More sharing options...
Tommy L Posted June 1, 2013 Author Share Posted June 1, 2013 Yeah, but clients want 'pop' whilst flattening the lighting. God forbid there's a deep shadow anywhere, maybe the boogie man will be hiding in it. Link to comment Share on other sites More sharing options...
heni30 Posted June 1, 2013 Share Posted June 1, 2013 This is an old rendering I did (right). The developer told the designer I was working for that he wanted more "pop and sizzle" and he provided the image of the left. My rendering is very "correct" and well detailed - candy and magazines are perfectly arranged - but it's also very stagnant. The 'pop and sizzle' one has more extreme angles, colors are brighter and more saturated; people are more dramatic; things are shinier - edgier. It's pretty easy to see the 'pop' factor at work in these 2 examples. Link to comment Share on other sites More sharing options...
notamondayfan Posted June 1, 2013 Share Posted June 1, 2013 This is true. What ticks me off is when I hear it from art directors. These are people who earn a living 'directing art'. But again, their eye is for art in general, not solely 3D / CG, so their understanding of the technical processes will be alien to them. Yeah, but clients want 'pop' whilst flattening the lighting. God forbid there's a deep shadow anywhere, maybe the boogie man will be hiding in it. Ha ha! Link to comment Share on other sites More sharing options...
Crazy Homeless Guy Posted June 1, 2013 Share Posted June 1, 2013 (edited) Disregard this post. King of Pop. http://www.youtube.com/watch?feature=player_detailpage&v=kXhy7ZsiR50 Edited June 1, 2013 by Crazy Homeless Guy Link to comment Share on other sites More sharing options...
Chris MacDonald Posted June 2, 2013 Share Posted June 2, 2013 I think the guy posting his images (heni30) has totally missed the point. Link to comment Share on other sites More sharing options...
Cynthia Hansen Posted June 2, 2013 Share Posted June 2, 2013 My favorite so far is "I want it to pop more but soften everything..." .. Link to comment Share on other sites More sharing options...
Scott Schroeder Posted June 2, 2013 Share Posted June 2, 2013 I can't make it pop more, but I can make it more edgy. I also give it some zazz by zazzing it up. Link to comment Share on other sites More sharing options...
Ernest Burden III Posted June 2, 2013 Share Posted June 2, 2013 I've been asked to make a picture more happy. Link to comment Share on other sites More sharing options...
Crazy Homeless Guy Posted June 3, 2013 Share Posted June 3, 2013 I am getting a lot of requests this year for "Atmospheric." Link to comment Share on other sites More sharing options...
Justin Hunt Posted June 3, 2013 Share Posted June 3, 2013 Which I read as " We haven't got a design yet, so come up with something" and when you do it," No thats not what I was thinking" Link to comment Share on other sites More sharing options...
Nic H Posted June 3, 2013 Share Posted June 3, 2013 (edited) i HATE the phrase 'make it pop' no mate u make ur multi residential alcubond clad enviromental disgrace 'pop' yes mate you know best whatever u want. enjoyed this one after about 16 rounds of 'camera options' and an inital suggestion we just shift the towers around a bit.... Edited June 5, 2013 by nicnic Link to comment Share on other sites More sharing options...
Chris MacDonald Posted June 3, 2013 Share Posted June 3, 2013 Thankfully I rarely get requests to "make it pop", as most of the people at the practice I work with are fairly clued up, but I can imagine that kind of know-nothing terminology would wind me up pretty quickly too. Link to comment Share on other sites More sharing options...
M V Posted June 3, 2013 Share Posted June 3, 2013 (edited) This is my magic POP button. So incredibly worth $149 and usually gives them what they want. http://www.niksoftware.com/nikcollection/usa/intro.html 5 minutes with this and your image will pop off the monitor and slap your client in the face. And yes, clients use this word way too much, but we are here to educate them. They hired us because all they know is "make it pop". Edited June 5, 2013 by valerostudio Link to comment Share on other sites More sharing options...
beestee Posted June 4, 2013 Share Posted June 4, 2013 I've been asked to make a picture more happy. Bob Ross terminology. Link to comment Share on other sites More sharing options...
marius e Posted June 5, 2013 Share Posted June 5, 2013 haha, this is so good...........would love to post some comments that I receive, looks so familliar this! Link to comment Share on other sites More sharing options...
Fooch Posted June 7, 2013 Share Posted June 7, 2013 Bling --> we seem to get a lot of these this year Link to comment Share on other sites More sharing options...
Iain Denby Posted June 18, 2013 Share Posted June 18, 2013 No-one's ever said that to me ;-) Link to comment Share on other sites More sharing options...
Fooch Posted June 22, 2013 Share Posted June 22, 2013 Ian --> your work prob has enough of the "bling" ratio needed Link to comment Share on other sites More sharing options...
NoodleLuff Posted June 25, 2013 Share Posted June 25, 2013 I once got asked to put more "sex" in my office windows... Link to comment Share on other sites More sharing options...
marius e Posted June 25, 2013 Share Posted June 25, 2013 Ever had the "lots of reflections on the glazing" but we still want to see through the glass..... Link to comment Share on other sites More sharing options...
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