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How much to charge for Product Visualisations


frog_a_lot
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Howdy guys,

I have my own Arch Vis studio and I have a set price range I use for images. so i can easily quote a figure that works well for the client and means I can eat.

 

Lately I have had a few requests for product visualizations, for people with new products that want to see what it looks like etc in a realistic sense.

 

But i have no idea what to charge.. do any of you guys do this as well as your normal arch vis images?

 

I know people charge differently specially in different countries and all that, so maybe as a percentage of your price for an arch vis image or something.. so lets say you charge $1000 for an interior, would you charge $500 for a product, or similar price? Ball park figures are fine

 

Cheers

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Actually I've found I can charge more for product illustration in regards to time spent. I did some for a company for a dvd player display for a store.

 

It was a bunch of mapped boxes - all the same - stacked with a cardboard graphic on top. It took about 2 hours to do and it was a valuable sales tool for them to get into a department store. There's no way I was going to charge $100. I said $300 and the designer (for a large company) said I could go ahead and charge $400.

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I wouldn't consider 'ball park figures', there's no such thing and no need. How can you price for the unknown?

 

'Ballparks' are a useful tool if used correctly. You need to know that the number you give will be the ceiling, not the floor of your range. Separates the wheat from the chaff.

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Price = Hourly rate * Number of hours + costs + contingency

 

But the problem with that is.. Say the going rate for visuals is $500-600 or so

And when I do one I get it done in 3 hours. If I only charged for my hours and costs and that was $200, id be losing a lot of "free" money.

 

If a company is happy to pay the $500 and used to paying that, then im not going to get anything good out of charging half that.. thats why it would be good to have a ball park or a low mark and high mark. There is obviously a lot of variation in it, but still..

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