The future of architectural visualization artist

[orenvfx]

and what do you think about this new real time for architects?

 

its not take time from architects so....?

 

[artmaknev]

and what do you think about this new real time for architects?

 

its not take time from architects so....?

 

 

Looks like a great tool for revit, but then again, its for basic lighting and rendering (this is basically the high end napkin sketch of the 21st century, nothing more).

 

Very often, I see architects do this type of renderings inhouse for internal review, it certaintly helps their clients visualize the design intent. These days nobody takes you seriously when you hand sketch...

 

However, they almost always need a more polished result, which is most of the time outsourced to 3d artist / firm for marketing purposes.

 

So I don't see arch-viz profession disappearing, in fact, it will grow even more in the coming years.

Edited March 20, 2015 by artmaknev

[artmaknev]

What also is interesting, especially in Europe, some real-estate clients completely bypass the interior design services and give the whole package directly to 3d artist. The 3d artist interprets the design ideas and makes the interior layout all by him/herself, which in my opinion is the job of interior designer, so in a way we are also doing that job that steals from interior designer.

 

This is an extra service that clients will truly appreciate when it comes to arch-viz profession, we are not just producing images, we are also making important design decisions, and it is all inclusive in the price of a rendering.

Edited March 21, 2015 by artmaknev

[Mario De Achadinha]

Hey Guys, a week later we still on this topic, obviously on a lot of our minds, I worry more about global warming:) if I can offer any advise from my experience, I have had for the past decade.... I was heading up a visualisation team of a large architectural firm. We worked with revit for architects, autocad for interior designers and max with our 3d team, we have seen a lot change over the years.

 

Our companies strength didn't come from individual skills but rather as a combined front, together in collaboration, we kicked ass. What is required, is respect for everyone in the team, we all specialists. We respected our architects as planners, interior designers for detailing and they loved us because we had the talent & skill to communicate & sell their designs beautifully to our market.

 

I can use revit, autocad & max at the highest level, but don't go tell the architects or designers I rock, I am going to take your job. Rather understand a bit about what their pains are on a daily basis and find a way to assist them to make the working relationship easier.

 

Often when someone says that you going to be replaced, it's actually because they a threatened by what you do, earn their respect by showing your value & skill to work together. When we all come together architects, designers, visualisers with different skill sets we can achieve & create amazing things and create projects that clients love, because we are all SPECIALISTS!

 

If you ask me what needs to change is our attitudes to working together, we work in boxes, I do photo real 3ds, I am so amazing, get over yourself... Think about who is planning, drawing it, getting council approval, project managing, costing, building. Look up and take moment to look past you bright led screens, to understand the bigger picture around you, we one of many processes for the BIG CLIENT.

 

If an architect tells you, he is going to take you job smile and say but I enjoy working with you & feel the best projects are created in collaboration with specialists, resolving the problems. Let's rather bring both our minds together & kick ass... Then chew bubblegum.

 

Sometimes if a person doesn't like or respect you, try your best to understand why? This is for internal & external visualisers a like. Otherwise just accept they are difficult and move on.

 

I have seen the skills and art on this forum, you guys rock! I respect what you all do, some of you are senior or new to the industry but all offer interesting views and opinions. I think what we offer as a skill has less to do with the tools, technology & more about how we manage our relationships on a social level with people (architects,designers, developers) to take their project (pains) concerns away by seeing the clear picture and vision of the project moving forward.. Last point...people don't buy "tools" they buy You,, think what's unique about yourself & offering as a professional?

 

 

Sent from my iPhone using Tapatalk

[padre.ayuso]

There you go! Mario summed it up. But for my 2cents worth of opinion, if an architect wants to take your job, simply start counting the days before he comes to you asking for your services. I agree with all of the above replies which say that the individual is the one that makes the job, VRay, Corona, 3Ds Max, Sketchup, etc., are just the tools. Some are better than other tools, but I have seen some amazing work on Blender and it is a bloody free program, and some awesome work on Sketchup, and thus the individual is always senior. Having said that, I also got VRay recently, all excited about being able to do the quality renderings I see on these forums and on the net, only to realize I got lost. Bought a book to start and got going on VRay, but had to do some older jobs on Mental Ray only to do them better than I had before, because I got the basics of rendering tools in general from this book I bought, hence, it is the individual that matters, not so much the tools. Learn the tool you are using and expand on your art quality.

 

Cheers now and happy renderings!

[Jon Berntsen]

I want to add to this thread. There are a lot of good points here. Some years ago there were some people saying that outsourcing would be of a greater scale in the future. I am not so sure about that anymore, because;

 

If an architecture office decides to use expertise on illustrations, the teamwork would be more significant. Else they would just render the stuff out themselves. No good teamwork = Same range of result that if they do it themselves, only that they get it right the first time. Not as good quality in the render or final expression maybe, but he gets it right, and that much faster. And it is always easier to work with someone in the same office as you.

 

If an architecture office decides to do it themselves, well no need for outsourcing.

 

I totally agree on that render software are only tools, and hugely irrelevant for the product. We cannot sell renderings in the same scale as before anymore. We must sell NICE IMAGERY that makes the viewer get a feeling from it. We need to use our expertise to make perfect framings, we need to be speaking the same language as the architects to understand their ideas. All architects has different ideas, and therefor it is also important to know them. That's another good reason for outsourcing getting less attractive. Working with colors, framing, and knowing how to dig out the "good feeling" and transfer that to an image is what is hard. ANY architect can tell you that he will try himself. He will return, saying that "Oh this really took longer time than expected. Can you do a try?" Because all of them thinks what we do is so easy. That's because we are good at what we do. We are experts in our field. We know what makes a good image, and this is just a whole bunch of those little things that makes a good image. They don't know about a fraction of the instruments we are using to make it look nice.

 

First, time and money need to be put into educating people into doing this.

Secondly, the time spent on making nice looking illustrations is constant. Someone has to do it. Luckily for us, in the end, the employer wants the architect to be an architect, and he don't want him to fiddle around with making illustrations when there are a new customers knocking on the door waiting to be served. But one thing is certain. Just making a render after importing a scene into max won't do it anymore. You need to spend 50% of your time photoshop to bring in the feelings and your touch. That's what this is about. This will exclude people just trying to make quick bucks from renderings, and it will work in advance for the people that really puts effort into making stuff look pretty. I believe this still will foster competition, but I also believe this will help staggering the price dumps, because people working with real nice looking images that sells a feeling don't want to sell their products for bargain prices.

Edited March 24, 2015 by chroma

[marcellabbe]

Two thirds of my clients are developers and many of them have trouble opening a zipped file. Using a new program to do it themselves? I doubt it.

But it may come someday, perhaps sooner than some people think.

The bad thing about these programs is to reinforce the myth that 'you can do it with a few clicks'. I HATE that belief among non-cgi folks. So, in the short term, these new programs might affect the price we can ask for downward.

I agree the key is to go with your own imagination. Even architects appreciate a second pair of eyes by someone who's not a direct competitor but still get what they're doing. Sometimes the second pair of eyes will spot a 'mistake' and sometimes will think of a small addition that makes the image come to life.