credit for rendered images appearing in publications

[SgWRX]

hello. my firm has been having my renders published lately, such as local trade magazines, newspapers and websites.

 

the problem we are starting to run into is, the renders are often quoted as "rendering by artist" or some generic thing like that whereas we would love to see "rendering provided by our company"

 

our clients seem to be reaching out, or it leaks out and a reporter will ask for a story and a render.

 

how do you all make sure your firm gets some "press" by having your names associated with the renders?

 

thanks!

Steve

[Corey Beaulieu]

We have a marketing manager that contacts these publications as part of the job. A small part, but credit is important to new business, especially when the images are found in large publications. We don't always get the credit changed, but it is important to try.

[Scott Schroeder]

Usually it is written into the contract that no image shall be reproduced without proper credit. You can't always get them all, but as Corey mentioned, you need to try to get your name on that image. This is a topic that should be covered with your client in the initial project kickoff meeting so they are aware of your expectations.

 

In certain cases, usually with competitions, sometimes they want the imagery out there but don't want to give away who actually won or is working on the job. But that is a special case and special parameters.

[John Dollus]

or it leaks out and a reporter will ask for a story and a render.

 

Steve

 

Tell them you will be happy to provide images after they sign the release agreement. You have one, right? If not, get one. It should accompany every work order and include a provision for publication credit. Keep in mind it is up to you to enforce the agreement and it may involve legal support in some circumstances.

 

random link:

http://businessofillustration.com/go-illustration-contract/

 

section 11, 12 deal with this. section 13 is something we should do more often in this industry.

[SgWRX]

thanks everyone. is it ever an issue where we cant copyright or do the release thing because the client is paying us for our services and that may or may not include a rendered image?

 

Sent from my XT1080 using Tapatalk

[John Dollus]

You can protect/copyright anything if you want to badly enough.

As an arch firm, renderings are usually included under additional services provisions or in the body of the design services agreement. Have the principals discuss with their attorney and get it in your contracts going forward. There are benefits to do so beyond simply getting credit in a publication.

[SgWRX]

thanks. this has all helped a lot.

 

Sent from my XT1080 using Tapatalk