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Asset Copyright? New to ArchVis


kenchiang
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Hey guys I have a very simply question. I'm building a room with specific assets (aka Ikea furniture, R&H furniture) I was wondering if I would get into trouble for modeling and using those asset looks. (I modeled and textured everything just being 100% safe). And is here different tier uses like Student, Tech demo, Commercial. Don't want to be sued for copyright on furniture if there is such a thing. In addition curious on Evermotion assets also (not looking to resale assets just use them in a render or Real Time). Thanks!

 

-Ken C

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You are safe on all aspects. If we couldn't model existing or re-use furniture or assets, we'd be screwed as an industry.

 

The only issue you ever really run into on copyrights is with the logo, not the piece itself. But if you were to sell an asset on TurboSquid they allow you to classify that asset as non-commercial (or something similar) and you can include the logo with it. I had to buy some sports equipment a bit back and it was classified that way all because of the tiny sticker on the back of the helmet said the real life company name.

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You are safe on all aspects. If we couldn't model existing or re-use furniture or assets, we'd be screwed as an industry.

 

The only issue you ever really run into on copyrights is with the logo, not the piece itself. But if you were to sell an asset on TurboSquid they allow you to classify that asset as non-commercial (or something similar) and you can include the logo with it. I had to buy some sports equipment a bit back and it was classified that way all because of the tiny sticker on the back of the helmet said the real life company name.

 

Sorry to hijack your thread Ken, but:

 

If I'm to start offering paid assets on my site, is there really no need to worry/ask permission from say, the furniture company/designer?

 

I'm not costing them a loss in physical sales, nor claiming that the design is mine. Isn't it a win-win? They get more publicity and I might earn a buck or two... (as long as I don't use their logo without permission i guess). Or is there something I'm not seeing here?

 

I would of course credit the design to the right person/company.

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I'm not costing them a loss in physical sales, nor claiming that the design is mine. Isn't it a win-win? They get more publicity and I might earn a buck or two... (as long as I don't use their logo without permission i guess). Or is there something I'm not seeing here?

 

I would of course credit the design to the right person/company.

 

Definitely do not use logos. In my experience, having worked for content creators, their lawyers said modelling an object and selling it (at least in the US) falls under fair use. That having been said, historically there have been lawsuits issued against companies like TurboSquid by companies like KitchenAid and another plane manufacturer for selling models of designs they own copyrights to. So, long way of saying you should be 99% safe.

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What about entourage I find on fashion sites like "The Sartorialist" or just a random photographer who posts images to their blog? Can I use these in renders for the company I work for?

 

It's done, but highly inadvisable. Same goes for artwork pulled from the internet to place in the images. I've known a number of companies who have been sued in both cases.

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Thanks Jeff. I HATE using entourage that is purchased - you know, the same ones everyone uses. I will try to avoid using found photos.

 

That's why you see companies doing custom shoots. However, that is neither quick, easy or inexpensive. Some really good examples in this recent Steelblue post on FB

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