Rendering price basing on scenery?

[jakubch]

Hello

 

I would like to ask some more experienced freelancers/offices(?) - do you make your price scenery-dependant? Specifically - would you charge more for an architectural rendering in winter or in the city, then for a rendering in summer forest etc (the same building)?

I am asking because I talked to someone recently, who is charging 2x price for a rendering in winter, which surprised me since snowy renderings are often easier to do then summer ones!

 

Any thoughts on this topic? Would appreciate some info from other ppl

[innerdream]

Your time has value, so I would charge according to the amount of labor involved.

[thomaszickzeon]

Mostly, based on complexity. Some studios pricing based on scale of projects.

As for us, angle is the only ref.

[Chris MacDonald]

Calculate it based on the number of hours you think it will take. A house in a generic, middle of the forest scene will be considerably quicker than a house in a busy street where the buildings around need to be replicated accurately - so yes, the price will differ.

[kittysnow]

Actully,many factors will change the price of Rendering. Sometimes I just modify a little,the rendering time and the price will change more.

[SkylineArch]

I'm working on a house now that has over 4,000 sq.ft. of patio/pool/outdoor kitchen area in the back of the house, that wasn't part of the original drawings... after this house I think I'm going to have to implement a price per sq.ft. for outdoor elements, something that the client will know going in will add addition costs if they choose to show them. But since those drawings are usually not available when I start the job, it's hard to quote up front.

Basically what I'm getting at, is you can have the base price for the building to be rendered, then additional fees based on setting. Then, if you work with the client in the future, they know the starting point for the rendering. I have a general price list I give to clients that breaks down interior and exterior renderings, and addition charges or discounts for adjacent rooms, additional exterior views, multiple views of the same interior space, etc., with notes about things that will require specific quotes. I update the prices every year based on how things went the previous year, some clients get a different price sheet based on how easy they are to work with.

[jakubch]

So, I was talking to some people also outside this forums and they usually charge additionally for different sceneries. Winter, however, is quite interesting thing - lot of people treat it as a simple thing, that can even make their work faster then grass and "living" trees etc. The other people, however, will charge like 30-50% more for winter scenery. I didn't figure out, what are the differences in their workflows, that causes such a big differences. None of them have much experience with winter though.

 

@Mark Galbraith: yea, definitely there are good clients, who state their needs clearly and who understand whats important in the image, and what makes no difference, and its definitely makes working with them much easier and more profitable

[vuyaninkomo]

Charge based on the value you bring to your client. Your renders serve as a means to make them more money. So look at your work as an investment to them and you should make them aware of this.

[Jon Berntsen]

Charge based on the value you bring to your client. ...

 

How exactly do you find the value you bring to the client? I am just curious. There's something called LEAN, which is basically where you look at things from a client's perspective. Assuming the value of your own work is not giving good customer value. You need to look at how your client value your work. If he values it too low, then it's the wrong customer if you want to charge more. Or he needs to get more educated about how much work that is involved in creating the stuff.

[vuyaninkomo]

Ultimately it's about how much they stand to gain or profit from your work. Asking questions that help give you a clearer understanding of the project requirements to give the client maximum value is an important part of the process. Yes, I do believe in educating clients on the real value of visualizations because the cost to maintain a 3D studio are inherently high and one needs to factor that in too. One can be equally successful in charging fixed rates for their work because they know how much they need to make to cover costs through experience (usually

). It really is dependent on how you market yourself and what value YOU put on your work. There is no one size fits all answer, sadly.

[jakubch]

@Jon Berntsen

 

Exactly. If client is eager to look for a visualisation office in any country in the world, then struggle with communication to save money - they will most likely find someone cheaper. Maybe they will fail to get high quality stuff in the end - I don't have the experience to tell

[roykwok]

Should be almost same charge but depends on project info and client requirements

[harryhirsch]

As Thomas and Roy said '''complexity, scale and special requirements''

I would be careful with that educating/value attitute. Clients know why they need these pictures. We hire freelanceers from time to time or give entire projects away, and if I hear a sob story about office costs or ''your project budget is high so we will charge you more''.. I show them the door.

Its a free market system so you can charge what you want..and I can hire who I want. To me, a proper spreadsheet shows me that you work organized and your calculation is based on facts. And that spreadsheet contains all things including complexity, scale, requirements etc.