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URGENT Vote: Building Simulation vs Design Visualization (Arch Viz)


Jeff Mottle
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So this pertains to topics to be discussed at a conference in Las Vegas, as opposed to Autodesk's software development priorities, right?

 

If that's the case, I guess it doesn't really matter to those of us on the other side of the planet, but if it helps your cause I did vote Arch-Viz. Do I understand this right, sorry I'm a bit confused about why this is "urgent"? :/ :)

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So this pertains to topics to be discussed at a conference in Las Vegas, as opposed to Autodesk's software development priorities, right?

 

If that's the case, I guess it doesn't really matter to those of us on the other side of the planet, but if it helps your cause I did vote Arch-Viz. Do I understand this right, sorry I'm a bit confused about why this is "urgent"? :/ :)

 

I am almost positive this is about the priorities at Autodesk University. I am once again helping at AU again this year to plan the Live Design track (arch viz content), but I'm sure this is playing a bit into determining future priorities. At the very least this includes more airtime for the winner at the event. The urgency is because the voting ends in about 3 hours and which also coincides with the opening for all the major planning for AU this year.

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This is actually very interesting. I noticed for years now that Arch Viz here in USA is... not sure if this is the right word but undervalued?

Let me explain.

I see a big movement in Europe, no one but several conventions and groups/ meetings dedicated only to arch Viz. No wonder the best Arch Viz today are in outside USA. Here it is really hard to do a decent meeting. Jeff have hard time every time he want to do something. I think it is a proof of the way we do business here; or the business we don't do here, several firm rather send everything outside, just because is cheap, quality is not major concern. Also the "good enough" they can produce them self sell the project so why bother.

 

I think this can be a very good talk to have it here, thankfully we have people for all around the world and several in house artist like me that we could share experience and maybe help to put this industry in a better place.

 

Honestly when I see that voting, I am not surprise at all, and I believe there will be more people attending the AU if simulation is showing than if Arch Viz win.

 

Last year presenter were good, but crow was small. And several of the people who attended didn't know much about Arch Viz.

 

I voted Arch Viz of course ;)

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This is actually very interesting. I noticed for years now that Arch Viz here in USA is... not sure if this is the right word but undervalued?

Let me explain.

I see a big movement in Europe, no one but several conventions and groups/ meetings dedicated only to arch Viz. No wonder the best Arch Viz today are in outside USA. Here it is really hard to do a decent meeting. Jeff have hard time every time he want to do something. I think it is a proof of the way we do business here; or the business we don't do here, several firm rather send everything outside, just because is cheap, quality is not major concern. Also the "good enough" they can produce them self sell the project so why bother.

 

I think this can be a very good talk to have it here, thankfully we have people for all around the world and several in house artist like me that we could share experience and maybe help to put this industry in a better place.

 

Honestly when I see that voting, I am not surprise at all, and I believe there will be more people attending the AU if simulation is showing than if Arch Viz win.

 

Last year presenter were good, but crow was small. And several of the people who attended didn't know much about Arch Viz.

 

I voted Arch Viz of course ;)

 

Can't disagree with anything you've said, and if I'm being honest Simulation has far more potential impact on the architecture industry than arch viz, but of course I am biased and have just grown tired of our industry always being the lowest priority. It has not had the "sexiness" it had back when I first started for a VERY long time. I've also not seen anything that has really blown my mind in terms of innovation for at least 15 years. Certainly Autodesk has helped renew that faith by starting the Live Design section of Autodesk University, but we are mere pencils in a rather large toolkit for architecture.

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AU seems to be very technically oriented, which makes sense given than media and entertainment is a very small slice of Autodesk's financial pie. Autodesk's Media and Entertainment division has a very small footprint at AU. Which, I guess we'd fall into Media and Entertainment as far as they are concerned even though we have our foot in the AEC side.

 

In all honesty, I think working with AU to have side conferences like the one last year is the better way to go. I was saddened to see the conference in Canada's kickstarter not go through and not be able to convince the people holding the money at my work not to send me back to AU last year. Maybe this year....

 

A great topic could be how to take what you've learned and apply that to your job and to teach the old dogs in the office some new tricks. Every time I go to either AU or SIGGRAPH, or even GDC, I learn all of this cool stuff. My work is excited to hear about it and exited to see how we can use the new information. Then it falls flat when we fall back onto the way we used to do things. It makes it harder to convince the financial people to pony up the money for the following year when, on the surface, it feels as if we gained nothing from the last year's conference.

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For me last few years at AU offered very little new information, it was more of a show and tell than an educational opportunity. If simulation really is the next big thing then I'm glad AU will offer some insight into it and I'll be happy to learn. I guess we just have to accept that Arch Viz isn't as important to them as we all think it should be.

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That's the funny thing Davin, even though Autodesk own all the software that is the standard for media an entertainment, the only big presentation they offer here in USA, they don't make it big part of it, as Scott mentioned, they don't make the big bucks from it, so that's way they just give the percent it fit their income. At the end "it is just business" and that for me it is the sad part.

 

When I see conferences like state of the art in Italy, it is all about Artistry and it is made by artist for artist, not support from the software companies, maybe a little from the render engines but still. Sadly there is not such movement here in USA, because the only people who could go are in house artist, because maybe and a big maybe, their company will pay for it. Single artist or studio houses may not be able to justify that "expense".

 

As Jeff mentioned, we missed a big revolution in along time... maybe since GI? :p To me the only big thing that is bringing excitement, to Architects and clients now is VR, which it is pretty good. It fit perfectly for us, Arch Viz artist, but when I shows these here in my company or with other freelancing project, the first question I receive is, "how can I (architect, engineer) do this quickly. I don't want to reach your quality, I just need something quick"

 

and that really hurt.

 

side note; VR is a technology that fit perfectly in our industry, even more than for Movies or other traditional entertainment, I guess only gaming will use the 100% of that tech, why? to me is because it let you explore. you do that in a game, you do that in a presentation of a new building or development, you explore, you get "the feel or scale" compared with movies, documental, even porn. you'l get lock where the action goes, where the script is showing you.

 

Any ways that is a little out of the talk but to recap, VR is the new thing for Us, it is exiting clients and that's good. other than that, nothing new here really.

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