Real Estate Sales Picture vs. Architectural Competition

[guenther Malek]

Hi everybody,

i´ve been working quite a few years in this field.

I´ve always been payed okayish.

But recently my clients are starting to squezze out the last cent.

 

Here my questions:

 

Do you charge for Real Estate Sales Picture differently than for Architectural Competitions?

 

How much would you charge for such a picture? (Real Estate Sales Picture)

(Is it inapproriate to ask that or against forum rules?)

 

 

Thanks,

Gue

Edited November 15, 2016 by guenthermalek

[Chris MacDonald]

All prices (here, and any other similar creative/design business) are quoted for by the hour; so work out how long it will take, multiply this by the amount you want to charge per hour = your price.

 

How much would I charge for that image? Not a lot.

[guenther Malek]

Sorry, but your answers do not help me at all... I was wondering what actual market prices are. (for a one-man-show as i am)

[Chris MacDonald]

It's very rare for us to charge anything less than ~£400 for anything really (for a days work, with one person working on it), and from there on out it's down to project complexity.

[Scott Schroeder]

There is no such thing as a global market price. The best you can hope for is a local market price. Then how do you compare to that? Do you have kids to feed when your competition doesn't, so they can naturally charge less? At most, for the quality you posted, I wouldn't pay more than $300 US for it. It's just barely above entry level quality and there are literally thousands of cheaper people I can get to produce that quality. If you want to charge more, you need to be in the upper 5% of arch viz quality.

 

Architectural competitions are a a very weird product to work on. Often the architects themselves are only receiving a small stipend, if any, to work on them so they want to cut costs as much as possible. On top of that, you have pretty insane deadlines to work with.

[M V]

You're going to see more and more of this these days. There is no cash flow involved when going into a competition so fees for outsourcing an artist is very tight or non existent (some hope you work for free), realtors have zero clue how much goes into a rendering and think its as easy as taking a photo and don't want to pay a ton, and arch firms are doing a lot of 3d in-house now which makes the pro viz artist a little bit hungrier when it comes to bidding out the competition. The competition is fierce out there, like Scott mentioned above. A lot of people doing this and some doing it in their basement with no overhead. Pay as you need software subscriptions like those offered through Corona and Adobe make opening up a studio pretty affordable. Not to freak you out, but its a shark tank out there and there's already a lot of blood in the water. My best advice is to become really fast and efficient so you can offer cheaper pricing or fast turnarounds or become a master of your craft and get into that top 5%. Another option would be to find a firm that might need a viz artist and work in-house there.

[bogelbo]

maybe in this way will not be able to ensure

[James Vella]

 

Here my questions:

 

Do you charge for Real Estate Sales Picture differently than for Architectural Competitions?

 

How much would you charge for such a picture? (Real Estate Sales Picture)

(Is it inapproriate to ask that or against forum rules?)

 

[ATTACH=CONFIG]54948[/ATTACH]

 

Thanks,

Gue

 

Yes we have 3 different 'tiers' as such.

 

1. Real Estate Render

2. Marketing Render

3. VCAT (Town Planning)

 

Real Estate renders as you mentioned want something cheap and nasty - rarely want to pay what its worth. So having a good few templates u can roll out with a quick model/texture job should do the trick.

 

Marketing - usually some more $ for your time, better result

 

VCAT Town planning - usually build specifically for the council, they need it to show the building in situ - where it casts light, how it looks from the street level, and all the legal documents that go with it (meaning you need to give a written statement to a judge). Becaause of the seriousness of the situation this is usually charged at a high rate as accuracy is paramount and mistakes can be legally held against you.

 

Hope this helps

[harryhirsch]

'''Real Estate renders as you mentioned want something cheap and nasty -'''

----how can one sell Real Estate with cheap and nasty renderings?

 

 

'' Becaause of the seriousness of the situation this is usually charged at a high rate as accuracy is paramount and mistakes can be legally held against you.''' ''VCAT Town planning .....and all the legal documents that go with it (meaning you need to give a written statement to a judge)'''

----Isn't that the job of an Architect/Urban Designer? Someone that knows the codes and building regulations?

 

 

 

 

 

http://forums.cgarchitect.com/15652-getting-sued-because-your-rendering.html

[James Vella]

----how can one sell Real Estate with cheap and nasty renderings?

 

lol, i know right

 

----Isn't that the job of an Architect/Urban Designer? Someone that knows the codes and building regulations?

 

Not sure whos job it is Harry, today its my job lol