I didn't see this coming for sure, really, really, really, hope is for good. Adobe it been trying to jumping to the 3D world for a while now, with a partnership with Chaosgroup I thought they will push that for a while, but this?? is really interesting.
https://www.allegorithmic.com/blog/allegorithmic-joining-adobe-family?mc_cid=32fb8ece95&mc_eid=c7c20513a2