I’ve been wondering about the true benefits of 3D architectural visualisation. Are 3D architectural visualisations merely pretty pictures, or are they essential to the business of the client?
For those who do 3D architectural visualisation and regularly work with clients, what, according to your experience, are the clients looking for when they are considering buying 3D architectural visualisation services?
If you have the time, please could you chime in with your thoughts on this. I’ve drawn up a list of questions that I would love to get answers to.
For the purpose of these questions, a client can be anybody (architects, builders, property developers, real estate agents, etc.):
What sort of business results do the clients expect from 3D visualisation services beyond simply pretty pictures? What are the specific problems the client wants resolved that 3D architectural visualisations can help with? What impact do 3D architectural visualisations have on the business results of your client? Is there any data available that shows this impact? Specifically, is there any data that suggests that a client who uses 3D renderings in their marketing (even if they are low quality) is more likely to sell a property than a client who doesn’t? Do 3D architectural visualisations help in terms of saving time for the client? If so, how? What are the specific fears and reservations that the clients have when deciding whether or not to purchase 3D visualisation services? Aside from the images themselves, what other intangible benefits do the clients look for?
Thanks for your time.
Much appreciated.
