This is Hans Holbein the Younger. Remember this guy because he's the father of all architectural visualization artists.
You will probably agree that for the vast majority of the clients the beautiful picture is more relevant than its correctness and correspondence to the architectural project. That's why we are often asked to fake something, make it brighter or add reflections and stuff like that. Probably what we do now is closer to advertising than to architecture. We are doing pictures that sell the project. We can show boring architecture in such attractive way so I start to feel responsibility for what I do knowing that the real architecture will never look this way. But sometimes the future of the whole project depends on us whether it receive millions of dollars or not. So we add awesome lighting, glow, flares, aberrations, fireworks to make little white lie.
Forrest Gump: "When I was in China on the All-America ping-pong team, I just loved playing ping-pong with my Flex-o-lite ping-pong paddle," which everybody knows isn't true, but Mama said it's just a little white lie so it wouldn't hurt nobody."
Returning to this awesome painter, there was an amazing story.
When Henry VIII wished to marry, Cromwell suggested Anne, the sister of the Duke of Cleves. Hans Holbein the Younger was dispatched to Cleves to paint a portrait of Anne for the king. Despite speculation that Holbein painted her in an overly flattering light, it is more likely that the portrait was accurate; Holbein remained in favour at court. After regarding Holbein's portrayal, and urged by the complimentary description of Anne given by his courtiers, the king agreed to wed Anne. On Anne's arrival in England, Henry is said to have found her unattractive, privately calling her a "Flanders Mare". It was not long before Henry wished to annul the marriage so he could marry another.
Let's talk about it.
