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3D Model of the Capitol District TownePlace Suites Created in Unreal Engine to Speed Up Design Process and Give Designers More Freedom CHICO, Calif. – April 6, 2021 – Creating the look and atmosphere of a new hotel is a complex undertaking, with every design decision needing to be weighed and approved. The TownePlace Suites in downtown Nashville was no different, so design and development team The Gettys Group turned to visualization experts Theia Interactive to help give it an advantage. In response, Theia created a fully rendered, high-quality 3D build of the hotel in VR, giving the designers the ability to walk its virtual halls and make design changes on the fly – saving time and money. “Building a high quality 3D model in VR, The Gettys Group was able to save a huge amount of time without sacrificing anything – in fact, it actually gave them more options than ever before,” said Bill Fishkin, president and co-founder of Theia Interactive. “By taking advantage of new technologies like VR and game engines, we can provide designers more flexibility at a fraction of the cost, changing how hospitality design is done.” Using Unreal Engine and its Optim collaborative template, Theia created a scale model of the Marriott International’s TownePlace Suites, focusing on the lobby, guest rooms and common area, along with a rooftop bar. The hotel – which opened in Nashville’s Capitol District in October 2020 – includes 204 suites and studios, a 50-person meeting space, an outdoor courtyard and several other amenities, including a rooftop bar. The virtual model allowed the designers to change every aspect of the look, including the furniture, the floor, the color of the paint and more. The model also featured dynamic lighting to show how things would look in daylight and at night. As the design came together, stakeholders had the ability to tour the 3D model remotely, either on their desktop or by putting on a headset and wandering around the model in VR. They could then leave notes for the designers, or even have full voice conversations with them in real-time, all without having to leave their own home or office. The designers also had access to a fully-equipped virtual planning space where they could collaborate remotely as needed (in or out of VR). The TownePlace Suites marks the latest in a series of collaborations between Theia and The Gettys Group dating back to 2017. Once the TownePlace Suites visualization model was complete, The Gettys Group reached out to hospitality management firm Big Little Fish and offered a virtual tour of the 4,500-square-foot rooftop bar. The group immediately saw the potential, and leased both a coffee shop in the lobby and the rooftop bar. They brought in chef Aaron Thebault, a rising star in the culinary world, and opened the fine dining establishment Zeppelin on November 6, 2020. "We had a strong vision for TownePlace Suites, and we knew from experience that Theia could relay our vision via real-time rendering,” said Ron Swidler, chief innovation officer at The Gettys Group. “The combination of Theia, CloudXR and AWS helped make our vision a reality, and it helped others, including our stakeholders and tenants like Zeppelin and Moonshot Coffee Bar, buy into the vision as well. We are thrilled with the outcome!" Theia will appear at GTC 2021 to discuss this and other recent projects. Fishkin, Swidler and NVIDIA senior manager of global business development XR Greg Jones, will deliver the session “Faster Approvals, Fewer Redesigns: Learn How NVIDIA’s Cloud XR and AWS Supercharge The Gettys Group’s Iterative Design Process.” The session will be released on April 12 at 4:00 p.m. PDT. About Theia Interactive Based in Chico, California, Theia Interactive is an immersive solutions studio and software developer, with a passion for building beautiful virtual environments for Enterprise businesses. Whether it’s virtual reality experiences, augmented reality demos or mobile apps, Theia tells engaging stories through virtualization. Theia has created award-winning projects for companies such as Epic Games, HP, Mohawk Group, NVIDIA, Suffolk Construction and Toll Brothers. For more information visit https://theia.io/.

You see, an architectural rendering can depict the top moment of your design, it can showcase a flash of beauty within your design, and/or it can illustrate the functionality of your design. Often, architectural renderings are created to spotlight beauty — as an example , the way an architectural material behaves during a particular rendered light. But, it's important to notice that an architectural rendering are often such a lot more. What Does Your Architectural 3D Walkthrough Convey? The following are five top goals your architectural rendering can accomplish when successful. These goals are in no particular order of importance, but each is vital in its own way for the success of an architectural project. 1) Win a replacement Project: When trying to land an architectural project your architectural rendering often has got to say tons within a limited time. Yes, varying building concept angles can help, different vantage points (exterior and/or interior) can convey a vision, and incorporating what the choice committee cares about can go an extended way. But what about the architectural journey? The poetics? The functionality? Or the beauty? Find ways to weave these qualities into your rendering. So, subsequent time you’re trying to win a replacement architectural project, simply believe what your architectural rendering must convey which will distinguish your work from the remainder . What makes it better from each of the latter mentioned standpoints? What makes it the simplest solution? that's a primary goal for the architectural rendering that aims to win a replacement project. Best 3D Walkthrough Animation Services 2) leave Architect-Client Decision-Making: sometimes , when presenting a client with a choice which will impact the planning integrity of a project, it's going to add up to present them with multiple architectural renderings. this will give them choice. (Just confirm that every choice is suitable from a design standpoint.) during this case, your architectural renderings got to pit of 1 another. as an example , “Scheme A” might showcase your required (more expensive) solution, while “Scheme B” may showcase a less expensive (solidly designed) solution. Again, within the architectural renderings, make sure to spotlight pros and cons of every — and make certain that every rendering truthfully tells the story behind each scheme. 3) Win Review Board Approval: When trying to win review board approval, it's important to convey that your design has met their concerns. An architectural rendering can do that — as illustration may be a good way to “explain” your design and its intent. An architectural rendering can depict your architectural design from varying angles, with different materials, during different seasons, from different vantage points, and even during different phases of construction. once more , it's important to be strategic about how you present your design to satisfy a review board’s concerns. 4) Convey Design Idea to Architecture Team: An architectural rendering may be a good way to convey, evolve, and repose on an architectural creative vision. Once within rendered form, an architectural design can provides a design team a springboard from which to further refine the planning . Remember, a rendering doesn’t need to be of a totally finished project — it's an excellent tool for developing a project also . 5) Communicate Design Idea to Oneself: in fact , it's going to help to make an architectural rendering for yourself as you design a building project. In doing so, you'll see more clearly how your design must evolve — and you'll troubleshoot problem areas more quickly also . An architectural rendering that you simply use to assist you design can go an extended way, helping you to form faster (and better) design decisions. As you'll see, the five goals listed above place quite demand upon architectural renderings. The key's to understand who your audience is, then to present your architectural design during a way that maximizes their understanding. An architectural rendering can convey many messages, so just make certain that you simply are conveying the proper message to the proper audience. Visit = https://www.architecture-rendering.com